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NEOWIZ

Content & Community Marketing Manager (China)

NEOWIZ
NEOWIZPosted Yesterday
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Job Description

About NEOWIZ
 
The Magic That Brings Joy to the World
 
At NEOWIZ, we build bold, memorable games that players love—and remember. We move fast, stay curious, and care deeply about doing great work.
 
We're not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great games—and then do it again, even better.
 
Across PC, console, and mobile, we’re creating genre-defining experiences that push boundaries and deliver real joy. If that sounds like your kind of mission, we’d love to meet you.
 
Be part of something bold and let’s build what’s next.

Position Overview

NEOWIZ is seeking a highly skilled and visionary Content & Community Marketing Manager (China) to drive our regional player ecosystem and brand presence in the Chinese market. In this role, you will design and execute data-driven community operation strategies based on deep insights into Chinese user behavior, platform cultures, and emerging market trends, ensuring our gaming titles resonate powerfully with the target audience from launch through live service.

Taking full ownership of our regional footprint, you will manage official Chinese SNS and gaming platforms—including Bilibili, Weibo, Xiaoheihe, Rednote, QQ groups, and TapTap—by planning highly localized content, interactive events, and UGC activation programs. You will serve as a vital bridge between players and leadership by monitoring VOC, managing sentiment risks, and translating community insights into actionable user experience improvements for our development teams.

To amplify market reach, you will cultivate strategic partnerships with local creators and lead high-impact online/offline engagement programs like exhibitions and pop-up events. This role requires exceptional cross-functional leadership, collaborating closely with internal marketing, publishing, localization, CS, and external agency partners to elevate player retention and deliver an unparalleled community experience.

  • Work location : Shanghai, China
  • Nationality Requirement: Chinese-speaking Regions (Greater China)

Position Overview

NEOWIZ is seeking a highly skilled and visionary Content & Community Marketing Manager (China) to drive our regional player ecosystem and brand presence in the Chinese market. In this role, you will design and execute data-driven community operation strategies based on deep insights into Chinese user behavior, platform cultures, and emerging market trends, ensuring our gaming titles resonate powerfully with the target audience from launch through live service.

Taking full ownership of our regional footprint, you will manage official Chinese SNS and gaming platforms—including Bilibili, Weibo, Xiaoheihe, Rednote, QQ groups, and TapTap—by planning highly localized content, interactive events, and UGC activation programs. You will serve as a vital bridge between players and leadership by monitoring VOC, managing sentiment risks, and translating community insights into actionable user experience improvements for our development teams.

To amplify market reach, you will cultivate strategic partnerships with local creators and lead high-impact online/offline engagement programs like exhibitions and pop-up events. This role requires exceptional cross-functional leadership, collaborating closely with internal marketing, publishing, localization, CS, and external agency partners to elevate player retention and deliver an unparalleled community experience.

  • Work location : Shanghai, China
  • Nationality Requirement: Chinese-speaking Regions (Greater China)
About NEOWIZ
 
The Magic That Brings Joy to the World
 
At NEOWIZ, we build bold, memorable games that players love—and remember. We move fast, stay curious, and care deeply about doing great work.
 
We're not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great games—and then do it again, even better.
 
Across PC, console, and mobile, we’re creating genre-defining experiences that push boundaries and deliver real joy. If that sounds like your kind of mission, we’d love to meet you.
 
Be part of something bold and let’s build what’s next.
Join Our Team
We're looking for exceptional talent who can help us scale globally while keeping our creative edge sharp.
 
🛠️ Hiring Process
We keep things clear and straightforward:
- Resume Screening
- Job Function/Hiring Manager Interview
- Stakeholder/Leadership Interview
- Offer Discussion
- Welcome Aboard!
 
Additional Information
- Submitted documents can be returned within 14 days upon request after the hiring decision.
- This job posting will close once the position is filled and may end early if a suitable candidate is found.
- Veterans will be given preferential treatment in accordance with applicable laws. Please submit proof of eligibility when applying.
 
Ready for Your Next Challenge?
Create magic with us. Build games that make the world more enjoyable.
 
✉️ Questions? Hit us up: [email protected]

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About NEOWIZ
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Content & Community Marketing Manager (China) at NEOWIZ | Renata