Senior Manager, Product Strategy & Category Management

ABOUT THE BRAND:

Callaway Golf Company is a premium golf equipment, gear and apparel company with a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, and OGIO. Through an unwavering commitment to innovation and premium craftsmanship, Callaway designs, manufactures, and sells high-performance golf clubs, golf balls, apparel, bags, and other accessories—setting the standard for performance in the game of golf.

Our Mission:  To create demonstrably superior and pleasingly different products powered by innovative technology and premium craftsmanship enabling golfers of all abilities to play their best and find more joy in the game. 

Our company is a blend of experience and diverse backgrounds, and together we look to leave the past behind while moving the game forward. For more information, please visit https://www.callawaygolf.com

ROLES AND RESPONSIBILITIES

• Drive Product Creation: Own the process from concept to launch as the voice of the product through lifecycle. You will manage timelines, execution, and day-to-day activities, ensuring everything aligns with our category vision.
• Be the Voice of the Market: Understand golfers, the competition, and the latest trends. You will dive deep into market dynamics, staying ahead of the curve to ensure our products are always one step ahead.
• Collaborate & Innovate: Partner with R&D, Industrial Design, and other cross-functional teams to bring visionary products to life. You will translate golfer insights into product briefs that inspire technical innovation and ensure the final product delivers performance that golfers can feel on the course.
• Shape the Story: Work with the GTM team to craft compelling stories for each product-from naming to consumer messaging, ignites excitement and drives go-to-market success.
• Maintain Strategic Product Roadmap: Lead the development and ongoing management of long-range product roadmaps that define the future of your categories. Ensure each milestone within the 5-year plan is thoughtfully aligned with Callaway’s overarching business strategy to drive sustained revenue growth. Continuously monitor market performance throughout the product lifecycle, making data-informed adjustments to optimize results and uphold the category.
• Influence Pricing & Positioning: Help define pricing and product positioning strategies across the lifecycle, collaborating with key stakeholders to maximize impact on the market and achieve financial goals.
• Guide Product Briefs: Craft clear, insight-driven product briefs that inspire innovation within R&D and serve as the foundation for technical development. Collaborate with Marketing to develop go-to-market briefs that ensure alignment across global teams and drive successful product launches. Curate and oversee the development of visual tools such as mood boards and concept inspiration decks for executive review, ensuring strategic alignment throughout the product creation cadence.
• Global Synergy: Ensure the product category strategy, positioning, and pricing are consistent across regions and markets, delivering a unified global experience.
• Data-Driven Decisions: Use sales, SKU, and market data to track performance and identify opportunities for improvement, ensuring our products exceed market expectations.
• Support Launch Excellence: Drive internal excitement and knowledge by presenting at training sessions, product launches, and key meetings. You will bring product stories to life, energizing teams and ensuring seamless launches.
• Key Performance Indicators (KPIs) examples:
  • Revenue growth across Woods, Irons, and Wedge categories
  • Increased market share in key regions and demographics
  • Innovation score improvement in GPAU studies
  • Strong Net Promoter Scores (NPS) reflecting enhanced golfer satisfaction.
  • Successful launches of new products, including limited-edition releases

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities):

• A Strategic Thinker: Knack for seeing the big picture and translating it into detailed plans that deliver. You think three steps ahead, anticipate challenges, and always have a plan.
• Collaborative & Influential: Work cross-functionally and influence various teams from R&D to Sales.  A role of significant collaboration, bringing people together around a shared goal and pushing the envelope to make things happen.
• Analytical & Detail-Oriented: Keen eye for data, trends, and insights. High data intelligence to dive deep into the numbers and the details, always striving for accuracy and actionable insights.  Strong business acumen and marketing strategies. 
• Passionate About Golf: Live and breathe the game, understanding what makes golfers tick, and have a deep passion for pushing the sport forward.
• Project Management Expertise: Excel in fast-paced environments, juggling multiple tasks while meeting deadlines.
• Superb Communication: Can distill complex concepts into clear, concise communication and deliver them confidently to all levels of the organization. As a product leadership team, create enthusiasm and drive as a dynamic presenter.  
• Organizational Master: Detail-obsessed and can keep multiple projects on track with ease.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing, Business, Engineering, or a related field
• 8 years of product strategy, management, or development experience, with deep knowledge of the golf industry required.
• Extensive knowledge of golf clubs, technology, and market trends

DE&I and EEOC:

Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.

ARE YOU READY TO MAKE THE TURN? APPLY TODAY!

154,000.00 - 192,550.00 - 231,100.00 USD Annual