Senior Manager, CIDM Loyalty, Contract - 1year

What is the opportunity?

The Senior Manager, CIDM Avion Loyalty is a critical role which will integrate three functions of pulling and analyzing data to support the RBC Avion Loyalty effort by working with the business senior leader to design, execute, integrate and optimize direct marketing efforts for RBC Avion Loyalty and create and provide customized reporting to provide insight into the relative success of RBC Avion Loyalty campaigns. The Sr. Manager will combine insights into marketing amplification, customer response rates to marketing efforts across channels, as well as incremental financial results.

This is a hybrid role with 3 to 4 days in the office.

This is a 1-year contract position with the possibility of extension based on business needs and performance.

What will you do?

• Manage the data required for the business partners to meet their business and financial imperatives

• Deliver complete, accurate and thorough marketing campaign, channel and/or client offer optimization reporting that helps the business meet their imperatives

• Support the execution of marketing strategies to ensure efforts meet optimization and analysis requirements 

• Provide complete, accurate and timely Campaign Design and Execution that meets the business objectives

• Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards

What do you need to succeed?

Must have:

• 5 - 7 years advanced Python programming language experience with deep data and technical skills

• 5 - 7 years demonstrated work experience in using Snowflake, Data Warehouse Environment and Data Lake and cloud Data warehouse experience in AWS, Microsoft or GCP.

• 5 - 7 years of work experience in campaign design and delivery (test & learn design, statistical significance…etc) in banking.

• Strong business acumen and ability to work in an agile and collaborative environment. You have exceptional communication skills to be able to translate and interpret complex analysis into actionable and consumable insights

Nice to have:

• Advanced SAS programming language experience

• Experience in the financial services industry, including understanding of marketing

• Strong desire to learn new tools and try new concepts that evolve and optimize current processes

• Experience with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

Amazon Web Services (AWS), Brand Marketing, Campaign Design, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Data Lake, Google Cloud Platform (GCP), Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Microsoft Cloud, Product Services, Python (Programming Language), Snowflake Data Warehouse, Statistical Analysis Systems (SAS) Programming, Statistical Significance Testing, Teradata Database, Unix

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGContract (Fixed Term)Salaried2026-05-202026-05-30

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.