Job Description
At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.
Principal UX Strategist
Be the single point of design innovation at NiCE, where someone who brings a high design mindset, deep AI fluency, and the strategic instinct to help build products that win in the market.
About this role:
Products win when design is part of the strategy, not an afterthought. At NiCE, we're building intelligent enterprise tools used by some of the world's largest organizations and we're looking for a Senior UX Strategist who can work shoulder-to-shoulder with product leadership, bring a culture of design innovation, and use AI as a creative and analytical tool to ideate faster, assess markets sharper, and build experiences that differentiate.
How You’ll Make an Impact
In this role, you'll be measured by your impact on the product and not just the process. Here's what you're here to achieve:
- Build winning products with product teams- Embed a high design mindset into product strategy from day one — as a co-creator, not a service. Review and direct design work for strategic alignment, consistency, and quality.
- Champion an innovation culture- Make innovation a habit, not an event. Introduce practices and frameworks that shift teams from reactive design to proactive, opportunity-driven thinking.
- Lead with AI- Use AI tools throughout ideation, research synthesis, and rapid prototyping and design
- Own market and competitive intelligence- Continuously assess the competitive landscape and translate findings into actionable design differentiators. Know what best-in-class looks like, and help us go beyond it.
- Be the hub for design innovation- Serve as the go-to person for design direction, inspiration, and the push to build something genuinely better — across teams and products.
What we are looking for:
Strategic design partner- You know how to speak the language of product and business.
Innovation catalyst- You bring energy and structure to creative work. You know how to run ideation workshop, future-forward thinking and help teams commit to something bold.
Evidence-driven- You validate ideas before betting on them. You run usability tests, design and interpret A/B experiments, and use behavioural analytics to understand what users are actually doing and not just what they say.
Cross-functional operator- You work effectively with product, engineering, and leadership influencing without authority, building trust through quality of thinking and clarity of communication.
What You Bring
Bachelor's/Master design degree, Interaction Design, Human Factors, or equivalent practical experience, AI Certification.
15+ years in UX, product design, or a related discipline, with at least 5+ years in a cross-product or strategic design role.
Proven track record of collaborating with product teams to shape strategy, not just design output.
Hands-on experience designing for intelligent recommendations, conversational interfaces, and agentic workflows.
Experience running competitive analysis and translating findings into design strategy.
Proficiency with A/B testing methodologies; ability to design experiments, interpret results, and make design decisions grounded in data.
Fluency with UX analytics tools and behavioural data — understanding user flows, drop-offs, engagement patterns, and how to act on them.
Strong portfolio with case studies demonstrating strategic thinking, process, and measurable outcomes.
Knowledge of accessibility standards (W3C, Section 508).
Tools exposure:
Figma make, Mixpanel, Amplitude, or FullStory, AI Tools.
Enjoy NiCE-FLEX!
At NiCE, we work according to the NiCE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere
Requisition Number: 11142
Reporting Into: Director
Role Type: Individual Contributor
About NiCE
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NiCE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.