Senior Product Planning & Marketing Specialist

Senior Product Planning & Marketing Specialist

Location: India

Reporting Line: Product & Marketing Manager – Europe

Role Purpose

This role leads and coordinate Product Planning & Marketing support activities for the European region, ensuring high‑quality delivery of product competitiveness analysis, product specification management, and digital tools support. The position is responsible for guiding and coordinating specialists, ensuring that product assumptions, configurations, and commercial specifications are accurate, consistent, and aligned with European market requirements.

Key Responsibilities

Team Coordination & Delivery Management

• Coordinate a team of Product Planning & Marketing specialists
• Ensure quality, consistency, and timeliness of all deliverables
• Provide guidance, structure, and prioritization of activities

Product Planning & Competitiveness

• Support preparation of product milestone materials including:
  • Product Value Competitiveness analysis
  • Charts, competitive landscapes, and benchmarks
  • Detailed market pricing assumptions analysis and summaries
• Support country mix, pricing, volume, positioning assumptions
• Conduct regular product and competitor reviews and ad‑hoc studies

Product specification specialist

• Create and maintain Product specifications in Nissan internal IT systems for AMIEO
• Build Product specifications based on approved buildable configurations, market restrictions, regulations.
• Update Product specifications following product changes.
• Act as key point of contact (Markets) for all Product specifications content

Coordination & Knowledge Management

• Act as first‑level Product and Marketing helpdesk for markets and HQ
• Maintain structured product and benchmark libraries
• Answer basic product and specification FAQs

Digital, AI & Visualization

• Support AI tool reviews, recommendations, and simple agent development
• Prepare Power BI dashboards for product, competitiveness, and management reporting

Launch Support

• Support Trial cars ordering, allocation, and data readiness for launch events

Required Skills & Experience

• Educational qualification: B.E. (Bachelor of Engineering) or B.Tech (Bachelor of Technology)
• 5–8 years of experience in Product Planning, Product Marketing, Business Analysis, or Market Intelligence

• Experience in coordinating cross-functional teams or activities

• Strong analytical skills with ability to manage large datasets
• High proficiency in Microsoft Excel
• Power BI experience (strong advantage)
• Systematic, structured, and detail‑oriented mindset
• Good communication skills
• Good business‑level English
• Automotive industry experience is a strong plus

Working Model

• Role based in India
• Regular interaction with European teams (time‑zone overlap required)

Chennai India