AVP, Enrollment Director

Role Summary/Purpose:

The Enrollment Director leads a team of Inside Sales Representatives responsible for enrolling new practices across CareCredit markets (including dental, veterinary, cosmetic, vision, audiology, and select specialty practices). This leader is accountable for delivering monthly enrollment goals through disciplined sales management, performance coaching, and the design and execution of incentive programs. The role also owns the sales language training and sales acumen development program to ensure consistent, compliant, and effective customer conversations and improved conversion outcomes.

The Leader is expected to maintain strong awareness of technologies impacting sales productivity and the practice/customer experience (e.g., Salesforce CRM workflows, dialers, lead routing, analytics, and digital enrollment tools) and to partner cross-functionally to drive adoption and continuous improvement.

The Enrollment Director will be responsible for:

• Own enrollment goal attainment: Deliver monthly new office enrollment targets across CareCredit markets by establishing clear targets, tracking leading indicators, and driving execution.

• Set business goals and forecasts: Translate business objectives into measurable team goals, forecasts, and performance targets; proactively course-correct based on pipeline/lead

•  indicators and conversion performance.

• Hire, and develop talent: Interview, onboard, train, motivate, and retain Inside Sales Representatives; build bench strength and succession plans.

• Performance management: Conduct regular performance reviews, provide actionable feedback, determine performance ratings, and recommend salary actions consistent with policy and results.

• Sales language training and certification: Develop and implement a repeatable sales language program (talk tracks, value messaging, discovery questions, objection handling, negotiation/close language, and compliance-safe phrasing). Establish skill certification/recertification and minimum proficiency expectations.

• Sales acumen development: Elevate team proficiency in consultative selling, needs-based discovery, opportunity qualification, value articulation, and closing techniques tailored to each specialty market and practice profile.

• Coaching and call quality: Execute a structured coaching cadence including call monitoring, role plays, side-by-sides, targeted feedback, and improvement plans; use call scoring and conversion insights to drive behavior change.

• Incentives and recognition: Develop, design, and execute sales incentive programs and recognition routines that motivate performance while aligning to quality and compliance expectations.

• Policy supervision and compliance: Supervise and enforce policies associated with inside sales operations, including documentation standards, customer communications, and required disclosures.

• Technology awareness and adoption: Maintain understanding of technologies affecting team effectiveness and customer/practice experience (e.g., Salesforce CRM, dialer, reporting dashboards, call recording/conversation intelligence, digital enrollment workflows). Drive adoption, adherence to process, and continuous improvement in partnership with technology and operations teams.

• Collaboration with Marketing, Product/Technology, Analytics, Compliance, and Operations to improve quality, tools, processes, and messaging.

• Reporting and insights: Generate monthly reporting on goal attainment, productivity, conversion, and quality; identify root causes and recommend actions to improve performance.

• Project leadership: Lead and/or contribute to cross-functional projects (process improvement, training launches, technology enhancements, specialty initiatives) as needed.

• Other duties: Perform other duties and/or special projects as assigned.

Required Qualifications:

• Bachelor’s degree or 5+ years of equivalent experience in Sales and/or a Call Center environment.

• 3+ years of experience managing people and/or teams, including hiring, coaching, and performance management.

• 1+ year of inside and/or outside sales experience (or equivalent phone-based sales leadership exposure).

• Demonstrated ability to consistently deliver to monthly performance targets and to implement corrective actions when results are off track.

• Proven experience building sales capability through training and coaching (including talk tracks, objection handling, and closing).

• Advanced computer skills including Salesforce CRM, Microsoft Word, Microsoft Excel, MS PowerPoint, and MS Outlook.

• Ability and flexibility to travel for business as required

Grade/Level: 11

                                                                                      

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

                                 

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

 

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group:

Sales