Business Development Specialist

Primary Function The Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence activities. This role serves as a key link between prospective customers and the sales team, ensuring accurate information, timely follow-up, and effective territory development to support business objectives.   Essential Duties   Lead Generation & Prospecting Contact customers and prospects seeking material handling products and services Qualify leads and identify viable sales opportunities Research new and expanding facilities to identify potential business opportunities Obtain key customer contacts and secure appointments on behalf of sales representatives Generate sales leads for relationship accounts and target accounts as requested Customer Engagement & Sales Support Conduct telephone sales calls to promote marketing campaigns, company programs, and events Follow up with customers and prospects through phone, email, and direct mail communications Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner Represent the company professionally in all customer interactions CRM & Market Intelligence Gather customer and prospect information to maintain CRM records and market intelligence Maintain accurate account and opportunity data within the CRM system Collect and update customer, contact, and market information to support sales activities Reporting & Business Analysis Evaluate lead sources to assess effectiveness and return on investment Prepare win/loss reporting and sales performance analyses Analyze sales and market data to support business development strategies and decision-making   Minimum Requirements   Education   Associate degree or equivalent experience.   Work Experience   0-2+ year’s general customer service experience, inside sales or business development.   Physical   Must be able to sit for long periods of time   Other   Excellent professional and energetic customer service skills. Outreach background preferred. Strong telephone skills. General knowledge of our product line and market environment. Experience with CRM and mapping customer’s journey a plus. General computer knowledge with intermediate word processing skills