Job Description
MARKETING DATA ANALYST
We are on the front line of recruitment, enabling organizations to hire smarter and onboard faster. At First Advantage (Nasdaq: FA), people are at the heart of everything we do. From our customers and partners to our greatest advantage — our team members.
Say hello to a rewarding career and come join a leading provider of mission-critical background screening solutions to some of the most recognized Fortune 100 and Global 500 brands.
About First Advantage
First Advantage (NASDAQ: FA) is a leading provider of global software and data in the HR technology industry. Enabled by proprietary technology and AI, First Advantage’s platforms, data, and APIs power comprehensive employment background screening, identity solutions, and verification services.
Headquartered in Atlanta, GA, we have an internationally distributed workforce of about 10,000 employees spanning 17 countries. With a strong emphasis on innovation, automation, and customer success, First Advantage empowers 80,000 organizations to modernize their hiring and onboarding processes on a global scale.
What You'll Do
A successful Marketing Data Analyst will transform raw data into actionable intelligence, with an emphasis on analyzing business and process requirements while also supporting critical data quality initiatives. The role involves significant interaction with Marketing and Sales Leadership, as well as cross-functional Marketing and Operations teams, to define needs, draft specifications, and implement robust reporting solutions. Analysts work in a dynamic, fast-paced environment, interfacing directly with internal stakeholders. This position will play an integral role in the success of the group. The ideal candidate will have a passion for database marketing, superb attention to detail, strong analytical skills, and the ability to handle multiple tasks simultaneously.
Responsibilities:
- Data Synthesis & Analysis – Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel
- CRM & MAP Stewardship – Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow
- Reporting & Dashboarding – Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
- Stakeholder Collaboration – Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
- Campaign & Channel Performance – Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.
- Data Quality & Process Analysis – Proactively analyze and support data quality requirements. Evaluate business processes to recommend improvements that enhance data capture and usability.
- Attribution Modeling – Assist in refining multi-touch attribution models to better understand the customer journey and touchpoint influence.
What You Will Need to be Successful:
- Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics
- 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement
What You May Need to be Successful:
- 3+ years of experience in marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
- Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
- Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
- Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
- Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.
- Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
- Excellent communication and presentation skills for interacting with all levels of leadership
- Demonstrated ability to write and present technical concepts to non-technical audiences is critical to this role
Why Join Us at First Advantage?
At First Advantage, team members are united around a noble purpose: helping organizations to safeguard their workplaces and manage risk. The company’s culture is shaped by its core values — Authenticity, Curiosity, Integrity, Teamwork, Customer-Inspired — empowering team members to bring their best ideas forward, collaborate across departments, and make a real impact.
First Advantage offers a variety of culture programs and benefits designed to enhance employee experience and development.
- Employee Impact Groups
- FA Cares volunteer opportunities
- Mentorship Advantage Program
- SOAR, award-winning manager development program
Additional benefits offered include:
- Competitive Salary Package
- HMO Benefits
- Free mental health consultation
- Hybrid work set up
Please note that a valid NBI clearance is required for external candidates. External candidates must ensure it is available as soon as possible to avoid delays in the hiring process. This requirement does not apply to internal (IJP) candidates.
What Are You Waiting For? Apply Today!
You have learned a little about us today – we want to learn about you! If you think this position and our company are a great fit for your areas of interest and expertise, tell us about you by applying now!
We have great people here and are looking for more. Come join us!
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Equal Employment Opportunities at First Advantage
First Advantage is an equal opportunity employer. We are committed to providing a workplace and recruitment process that is free from unlawful discrimination, harassment, and retaliation. Employment decisions at First Advantage are based solely on qualifications, merit, and business needs. We do not discriminate in any aspect of employment on the basis of race, color, national origin, ancestry, citizenship, religion, creed, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, physical or mental disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable law.