
Associate Product Manager
Job Description
Job Title
Associate Product Manager
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits.
Category
Product Development - SF
Closing Date
22 June 2026
We are looking for multiple Associate Product Managers to join our George.com team.
As an Associate Product Manager, you will support the George.com Product Manager in defining and executing product strategy, vision, and roadmap across key platforms and integrations. The role involves managing a prioritised backlog, ensuring system performance, and using user feedback, business needs, and data to drive decisions, with a focus on improving user experience, adoption, and overall product performance.
This is a hybrid role with an expectation of being in either one of our offices - Asda House in Leeds or George House in Lutterworth - 3 days per week.
Occasional travel between the two locations will be necessary as part of this role.
Key Responsibilities
- Support the execution of the product roadmap and contribute to defining long-term product vision and strategy for George.com
- Work closely with Product Managers and business stakeholders to translate requirements into well-defined backlog items across systems such as SFCC and supporting integrations
- Contribute to and lead key product ceremonies within the product lifecycle during sprints.
- Proactively analyse user needs, platform performance (e.g. search via Algolia, personalisation via Dynamic Yield), and business priorities to inform product decisions
- Ensure continuous improvement of the product through regular feedback loops and data insights
- Maintain a clear, prioritised, and organised product backlog aligned to business value
- Collaborate with cross-functional teams (engineering, operations, third-party vendors) to ensure user stories are well understood and ready for development
- Support release planning and ensure readiness of features, enhancements, and fixes
- Oversee routine system maintenance and ensure the product remains stable, reliable, and user-focused
- Investigate issues, conduct analysis, and work with both technical teams and business users to resolve problems efficiently
- Identify opportunities to improve product performance, process efficiency, and user experience
- Actively contribute to initiatives that enhance user experience and drive adoption across the organisation
- Gather, interpret, and present user feedback to influence product improvements
- Develop strong domain expertise to support business users and champion product value
“Let’s find out about you”
Product Knowledge - Ability to develop deep understanding of the product, its capabilities, limitations, and user base. Leverages this knowledge to advise stakeholders and make informed decisions.
Problem Solving - Applies logical thinking and analytical skills to identify root causes, evaluate options, and deliver effective solutions.
Data Analysis - Interprets data from multiple sources (quantitative and qualitative) to uncover trends, support prioritisation, and validate product decisions.
Customer obsessed – be uncompromising in a customer-led approach. Focused on delivering a quality outcome always, with our customer at the forefront.
Continuous Improvement and Curiousity – Proactively seeking ways to improve, be that in your product, through ways of working or any opportunities you spot to improve efficiency and outcomes.
A Strong Communicator – You should have confidence speaking to a wide array of stakeholders and partners. Using strong written communication in your story and epic writing.
Be comfortable with changing workloads and priorities – we are a fast-paced retail business where no two days are the same.
Apply today by completing an online application…
#LI-ES1 #LI-Hybrid
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves