Inbound Marketing Strategy Manager

Job Description 

• It is an incredibly exciting time to join the US Middle Market Prospect Marketing team.

• As an individual with an entrepreneurial mindset, you will have an extraordinary opportunity to fuel the team’s transformation into a buyer-centric, data-driven demand engine.

• As the Senior Manager of Inbound Marketing Strategy, you will own the inbound customer experience across channels from initial engagement by inbound marketing associates to lead distribution.

Specific responsibilities include:

• Develop multi-channel inbound dialogue strategy (i.e. phone, click to chat, etc.) building upon the Middle Market’s buyer personas and journeys.

• Develop systematic approach to measure readiness-to-buy during inbound customer interactions to determine next step in customer journey.

• Create training strategy and associated assets to up-skill inbound channel associates.

• Design and implement campaign performance metrics to derive insights to enhance future campaigns and messaging.

Qualifications:

• Strong strategic marketer with strong focus on the customer.

• Comfortable with innovation and change in a fast-paced, intellectually challenging environment.

• Detail-oriented project manager who can juggle multiple work streams in collaboration with cross-functional partners.

• Effective communicator with the ability to build and manage relationships with internal teams and external partners.

• Problem solver who can manage through operational challenges and overcome them.

• Inbound tele experience a plus.

To know more on this position or to schedule an interview please contact:

Vishwas Jaggi

973-475-7482