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Bigelow Tea

SR Brand Manager Product Innovation & Brand Management

Fairfield, CT, United StatesPosted 1 months ago
Full-timeonsite

Job Description

Position Summary The Senior Brand Manager, Product Innovation & Brand Management is responsible for managing the brand’s product portfolio, leading innovation initiatives, and ensuring consistent execution of brand positioning and standards across all product expressions. This role serves as a strategic steward of the brand, translating brand strategy and consumer insights into product innovation, packaging direction, and portfolio management. The Senior Brand Manager leads cross-functional teams to bring new products to market while ensuring brand consistency and visual integrity across the entire product portfolio. The role also oversees the brand design function, providing strategic direction to ensure packaging, visual identity, and product presentation align with brand standards.

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SR Brand Manager Product Innovation & Brand Management at Bigelow Tea | Renata