Job Description
Role: Marketing Manager
Location: New York
Salary: Negotiable
About CBTax
CBTax is an award-winning, global R&D tax consultancy firm with offices in Manchester and Northampton in the UK, Dublin serving the Republic of Ireland, and our newest location in New York supporting the US market.
As one of the fastest-growing firms in our sector, we specialise in R&D Tax Relief, partnering with businesses across many sectors including engineering, technology, manufacturing, construction, energy, science, agriculture, and food & beverage to deliver robust claims, commercial value, and fully compliant advice.
We’re looking for high-performing, commercially minded problem-solvers who want to make a tangible impact. There has never been a more exciting time to join CBTax as we continue our international growth.
About the Role
As Marketing Manager, you’ll lead marketing initiatives across the US and globally, sitting at the intersection of marketing and sales. You’ll partner closely with leadership to execute data-driven campaigns, elevate our digital presence, and align marketing activity with commercial objectives. The role also drives internal communications, events, and cross-functional collaboration to deliver a cohesive, high-performing go-to-market strategy.
In This Role You Will
Develop and execute integrated, multi-channel marketing campaigns aligned with U.S. sales and revenue targets
Manage and optimize performance across email, paid media, social media, and content marketing using data-driven insights
Partner with sales to drive lead generation, pipeline development, and conversion
Plan and execute webinars, trade shows, and in-person events, including strategy, logistics, and ROI tracking
Manage relationships with external vendors, agencies, and marketing partners
Lead internal communications, including newsletters, announcements, and initiatives that support employee engagement and alignment
Ensure marketing efforts are aligned with sales, HR, and leadership priorities across the business
Oversee website, content strategy, and overall digital presence to support brand and demand generation goals
Drive social media growth, engagement, and performance against defined KPIs
Develop sales enablement materials, including presentations, case studies, and client-facing collateral
Maintain brand consistency across all marketing channels and touchpoints
Partner with sales to drive and produce national and regional marketing events while supporting a partnership and alliance function
Lead and manage the marketing function, including prioritization, execution, and team development
Establish scalable processes, best practices, and performance metrics to improve marketing effectiveness and ROI
What We’re Looking For
Bachelor’s degree in Marketing, Business, or a related field (preferred)
3+ years of marketing experience, preferably in a B2B or professional services environment
Demonstrated experience executing multi-channel marketing campaigns tied to revenue outcomes
Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools
Experience managing website CMS platforms (e.g., WordPress, Squarespace)
Strong analytical skills with the ability to interpret data and optimize performance
Experience with social media management tools and digital marketing platforms
Working knowledge of design tools (e.g., Canva, Adobe Creative Suite) preferred
Previous experience with events and partnerships
Strong communication, organizational, and cross-functional collaboration skills