Job Description
About Us:
Lola Blankets is a fast-growing comfort and lifestyle brand. We believe that the world can be a much cozier place–and we’re on a mission to make that happen!
Position Overview:
Lola Blankets is seeking a Paid Media Director to lead our paid media function across all channels. This is a critical leadership role for someone who has scaled budgets for top consumer brands and is ready to bring that expertise into a high-growth, premium DTC environment.
You’ll set the vision for paid media, own 8-figure budgets, and guide how Lola invests in performance and brand-building campaigns. Beyond strategy, you’ll bring proven frameworks, strong industry relationships, and the leadership skills to level up both internal and external channel partners.
Key Responsibilities:
- Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH.
- Build and manage channel budgets and forecasts
- Build strategies and relationships that drive both brand growth and performance
- Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans.
- Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies.
- Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals.
- Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments.
- Own and advance our attribution modeling, experimentation, and insights
Qualifications:
- 7+ years of paid media experience, ideally at a top DTC, consumer tech, or global agency working with tier-one brands.
- Proven ability to manage and scale paid media budgets through rapid channel expansion and aggressive budget growth.
- Deep expertise across multiple channels with a strong grasp of both performance and brand media.
- Strong financial and analytical skills with the ability to model spend-to-revenue outcomes.
- Proven experience facilitating creative collaboration and workflows with paid media
- Leadership experience building and managing cross-functional teams and agencies.
- A growth mindset with the creativity to test and the rigor to scale.
Benefits
- 21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂)
- Full health benefits
- 16 weeks paid birth parent leave / 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth and expanded creative leadership