Asset Coordinator

ASSET COORDINATOR

REPORTS TO: LEAD STUDIO PHOTOGRAPHER

STATUS: NON-EXEMPT

 

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

 

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

 

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

 

The Asset Coordinator is responsible for supporting the organization, management, and distribution of creative marketing assets across all channels. This role will focus heavily on digital asset management, drive organization, and maintaining efficient post-production workflows to ensure content is easily accessible, properly archived, and aligned with brand standards.

 

Essential Duties and Responsibilities

• Manage and organize digital assets across all marketing channels, including video, photography, ecommerce, social, and campaign content
• Support the implementation, organization, and ongoing maintenance of the company’s digital asset management (DAM) platform
• Maintain drive organization, file structures, naming conventions, metadata, and storage best practices to ensure efficient asset retrieval and scalability
• Coordinate end-to-end asset workflows, including ingesting, organizing, proxying, backing up, archiving, and distributing media assets
• Oversee asset uploads, versioning, tagging, and organization to ensure content is accurate, accessible, and up to date across teams
• Partner cross-functionally with Creative, Marketing, Ecommerce, Photography, and Production teams to support asset requests and workflow needs
• Assist in establishing and refining asset management processes and post-production workflows to improve efficiency and consistency
• Perform quality checks on assets to ensure files are properly labeled, formatted, and aligned with brand standards before final distribution
• Support project coordination and communication related to asset delivery timelines and content organization
• Maintain confidentiality and organization of all creative and marketing materials
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.