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Job Description
Key Responsibilities:
● Manage end-to-end CRM execution across channels including Email, SMS, WhatsApp, Push Notifications, In-App, and IVR (if applicable)
● Ensure accuracy, consistency, and integrity of customer data.
● Customize CRM workflows, dashboards, and reports to support business goals.
● Collaborate with sales, marketing, and customer support teams to optimize CRM usage.
● Analyze customer data to identify trends, insights, and opportunities for growth.
● Support campaign execution, lead tracking, and customer segmentation.
● Train internal teams on CRM best practices and new features.
● Troubleshoot CRM issues and coordinate with vendors or IT teams when needed.
● Monitor CRM performance and recommend continuous improvements.
Required Skills & Qualifications:
● 2-5 years of experience in CRM, Lifecycle Marketing, Growth, or Customer Engagement.
● Strong hands-on experience with CRM tools like MoEngage, CleverTap, WebEngage,
● Braze, Salesforce, HubSpot, or similar.
● Understanding of customer lifecycle management, segmentation, and personalization.
● Strong analytical skills with experience using data to drive decisions