Marketing Lead Management Specialist
Job Description
Qualification Requirements:
· Candidate must be highly proficient in Excel with formulas VLOOKUP, UPPER, CONCATENATE, IF, MATCH; pivot tables
· Must be detail oriented and possess excellent customer service skills
· Demonstrated academic excellence
· Position will support the Field Marketing team with list management, targeting, compliance workflow and lead generation including downloading, capturing & processing inquiries from various lead generation portals, such as third party websites, webinars, tradeshows, and other sources.
Position Responsibilities:
· Manage and prioritize requests from 6 field marketers who generate demand for different product lines.
· Must obtain a basic level of product and organizational knowledge in order to classify & route inquiries correctly.
· This role is a critical enablement function for the team to execute at higher speed.
Responsibilities include:
· Assess, organize and format inquiry data in excel templates to hand off to Marketing Operations to load into CRM for distribution to sales
· Research, segment and validate target lists to be used in campaign execution.
· Manage demo scheduler tool to be used for major tradeshows
· Become a super user to log compliance workflows and pull data from tools such as HIMSS Analytics and our customer database.
Bonus Experience:
· Prior field marketing or campaign execution experience
· Prior experience with SalesLogix or Salesforce.com
· Experience using CRMs, marketing automation systems, email marketing tools such as Marketo and other contact databases such as Jigsaw or HIMSS Analytics
Qualification Requirements:
· Candidate must be highly proficient in Excel with formulas VLOOKUP, UPPER, CONCATENATE, IF, MATCH; pivot tables
· Must be detail oriented and possess excellent customer service skills
· Demonstrated academic excellence
To know more and apply feel free to contact:
Ujjwal Mane
ujjwal.mane(at)collabera.com
973-85-7557