Job Description
Company description Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe
Digitas' Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other
Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation
A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices
For more information visit www.digitas.com, where everything connects. https://linktr.ee/digitas_india Overview Who You Are 3-5 years of experience in campaigns execution on marketing automation & CRM platforms
SFMC experience/expertise is a must-have
Having Knowledge of other platforms (WebEngage, MoEngage, and Adobe) is a plus
Proven experience in campaign performance optimization Excellent analytical, troubleshooting, decision making, organizational, and time management skills with an emphasis on high attention to detail
Strong attention to detail and organizational skills Strong ability to understand business
Excellent written and verbal communication skills
Ability to work independently
Mandatory Skills Email Marketing and marketing automation Experience An in-depth understanding of all relevant SFMC modules including Email Studio, Web Studio, Analytics Builder, Journey Builder, Automation Studio, Audience Builder, and Content Builder
Gathering campaign
, timelines and finalizing briefing Coordinate with cross functional team to drive email development
Managing the creative process if required Analyse provided html assets and revise where necessary
Campaign configuration Audience creation, DE management, and data troubleshooting Quality Assurance and testing of campaign
Campaign performance tracking & reporting Relational database concepts, with exposure to SQL query development Knowledge AMP Script HTML and CSS exposure Knowledge on Landing page Development Basic knowledge on REST & SOAP API will be a plus.