Country Sales Director

Job Description: Sales Director – India (Fire Detection & Alarm Systems) Location: India (Pan India responsibility)Reporting to: General Manager / VP – Commercial Fire Role Summary The Sales Director – India is a senior leadership role responsible for driving revenue growth, market expansion, and organizational capability for Fire Detection & Alarm Systems across India. This role will lead a large, multi-layered sales organization (~40 members) and will be accountable for strategic accounts (KAM), vertical market development, demand generation, and channel effectiveness. The position requires a strong blend of strategic leadership, people management, key account development, and ecosystem influence across consultants, EPCs, and end users—aligned with the industry’s complex buyer value chain. Key Responsibilities 1. Business Leadership & Growth Own India P&L for Fire Detection & Alarm business (Sales, Order Intake, Margins). Drive consistent revenue growth, market share expansion, and profitability. Define and execute India go-to-market strategy across enterprise and mid-segment markets. Build a strong sales pipeline with high conversion predictability. 2. Team Leadership & Capability Building Lead, coach, and scale a team of ~40 sales professionals across regions. Drive a high-performance culture with strong ownership, accountability, and execution rigor. Develop succession planning and leadership bench strength. Establish clear KPIs on revenue, pipeline, conversion, and account penetration. 3. Key Account Management (KAM) Leadership Drive a structured KAM framework for top enterprise and strategic accounts. Ensure strong engagement across the entire buyer value chain: Consultants (Fire, MEP, PMC) EPCs & large contractors System integrators End customers(Aligned with demand generation approach in KAM roles)  Personally manage and mentor coverage of top strategic accounts in India. Improve specification wins, vendor approvals, and project conversions. 4. Vertical Market Development Define and drive focused vertical strategies (e.g., Data Centers, Infrastructure, Commercial Real Estate, Pharma, Industrial, Healthcare). Identify high-growth verticals and build targeted value propositions and GTM plans. Develop consultative selling capabilities aligned with application-specific requirements (e.g., ASD/VESDA in data centers). Build strong reference projects and case studies in each priority vertical. 5. Demand Generation & Specification Leadership Drive upstream demand creation at design and concept stage. Ensure strong influence on consultant specifications, BOQs, and tender approvals. Strengthen engagement with MEP consultants, architects, and authorities. Increase conversion of pipeline through improved early-stage positioning. 6. Channel & Ecosystem Management Strengthen channel partner strategy (system integrators, distributors). Drive partner productivity, capability building, and project execution alignment. Build strong collaboration between sales, engineering, and service teams. 7. Operational Excellence Ensure robust pipeline management, forecasting accuracy, and MIS governance. Drive disciplined review mechanisms (monthly, quarterly business reviews). Improve win rates, sales cycle efficiency, and customer experience. 8. Market Intelligence & Competitive Strategy Track market trends, competitor strategies, pricing dynamics, and regulatory developments. Position brand as a preferred solution provider in fire & life safety ecosystem. Identify white spaces and expansion opportunities across regions and segments. Key Skills & Competencies Strong leadership capability managing large, geographically spread teams Deep understanding of fire detection & life safety systems Expertise in enterprise sales, KAM, and complex project selling Strong stakeholder influencing skills across consultants, EPCs, and end users Strategic thinking with strong execution discipline Excellent communication, negotiation, and leadership presence Qualifications & Experience Bachelor’s Degree in Engineering (Electrical / Electronics / Fire & Safety preferred); MBA preferred 15–20 years of experience, preferably in Fire Detection / Fire Alarm / ELV / Building Systems Minimum 8+ years in leading large sales teams (10-15 people) Proven track record in: Large account management (KAM) Driving vertical-based sales strategy Managing enterprise customers and complex sales cycles Strong industry network across consultants, EPCs, and system integrators