Sr Database Marketing Specialist, Conferences
Job Description
We are seeking a highly motivated and detail-oriented Sr. Database Marketing Specialist to join our team. The ideal candidate for this role will have 2 to 3 years of experience in a business setting with demonstrated success using data to drive measurable commercial outcomes, maximize lead acquisition, and boost sales conversions in a fast-paced environment. To excel in this role, the candidate should have a strong ability to access and manipulate data, translate insights into strategic recommendations, and present findings to internal clients.
This role requires knowledge of audience acquisition, marketing automation, list segmentation, and analytics in order identify the right prospective attendees for the right conferences at the right time.
The ideal candidate will bring the demonstrated ability to execute assigned tasks while continuously developing new skills. Hands-on experience with a blend of tools is valued, such as Eloqua or similar platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot) for list segmentation, SQL and Excel for data manipulation and analysis, Power BI for automating and visualizing analyses, SFDC report-building, and PowerPoint for presenting findings and recommendations.
What you will do:
Use Eloqua to perform marketing audience segmentation for conference campaigns
Support team members with maintaining Power BI dashboards and SQL queries
Analyze data and determine patterns with available tools
Follow with established privacy laws (e.g., CASL, GDPR) when building lists
Support team members with maintaining Power BI dashboards
Assist in developing segmentation and testing processes to identify optimal target audience
Monitor and track efficacy of campaign efforts and channel attribution
Support team members in using data to advise internal marketing stakeholders on how best to drive business results and maximize lead acquisition and conversion
Grow and apply skills in manipulating data in SQL including joins, aggregating data
Use SQL or Excel to manipulate and analyze data
Prepare and deliver presentations to internal peer-and-mid-level clients
What you will need:
Bachelor’s or Master’s degree in business, marketing/communications, data analytics, computer science, mathematics, or other related field
At least 2 years:
Commercial experience with an understanding of data segmentation, email marketing, marketing campaign analysis and relational databases
Using marketing automation tools such as Eloqua or similar marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot)
Experience with Microsoft Office applications including PowerPoint and Excel
At least 1 year:
Reporting using Power BI or similar tool (e.g., Domo, Tableau, Alteryx)
Experience with simple SQL queries
Demonstrated ability to complete assigned projects on time
Experience working with Salesforce (SFDC) is a plus
Experience working as a part of a diverse and collaborative global team is also plus
Who you are:
Process-driven, methodical, organized and pays strong attention to detail
Able to work with a team and autonomously
Possess good time management skills
Eager to develop skills in and apply AI-powered tools (e.g., proprietary solutions, NotebookLM, Copilot) to drive efficiency and innovation in database marketing tasks
Skilled at identifying patterns in structured and unstructured data
Possess intellectual curiosity, dependability, and the ability to quickly grasp technical concepts
Build trust and communicate effectively with team members and partners across geographies
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Who are we?
At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work?
Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
Gartner is the world authority on AI
At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.
It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.
What do we offer?
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 64,000 USD - 87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].
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