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Job Description
- Drive overall brand loyalty strategy and program development insight mining, briefing, creative development, production, go-to-market, budget, timeline and measurement
- Craft the next evolution of our loyalty drops and fans programs from strategy and GTM planning through to execution.
- Manage relationships with internal and external creative partners, facilitating the creative development process and reviews. Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touchpoints.
- Manage and present to senior cross-functional stakeholders. Partner closely with product marketing, creative, production, activation and engagement, retail, and owned channel teams.
- Work with regional teams to scale brand loyalty programs in local markets.