Public Relation Officer
Job Description
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.
Other tasks include:
· planning publicity strategies and campaigns
· creating and uploading copy and images for the organization’s website;
· designing website banners and assisting with web visuals;
· writing and producing presentations, email marketing campaigns and press releases;
· dealing with enquiries from the public, the press, and related organizations
· researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
· organizing promotional events such as open days, exhibitions, tours and visits
· communicating with clients, affiliate networks and affiliate partners;
· speaking publicly at interviews, press conferences and presentations
· conducting key word research and web statistics reporting;
· providing clients with information about new promotional opportunities and current PR campaigns progress
· commissioning or undertaking relevant market research
· contributing to social media engagement and brand awareness campaigns;
· using web analytics software to monitor performance of client websites and make recommendations for improvement;
· contributing to company and industry blogs and managing e-communications;
· assisting with paid media including liaising with digital advertising agencies;
· developing and integrating content marketing strategies;
· keeping up to date with current digital trends;
· managing the contact database and assisting with lead generation activities;
· negotiating with media suppliers to achieve the best price for clients.
· liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
· designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.
Graduates -
Qualities We Feel Team Members Exemplify:
• Outstanding COMMUNICATION skills both verbal & written.
• Ability to PRIORITIZE and work INDEPENDENTLY with minimal supervision.
• Ability to work effectively in a TEAM environment
• LEADER & GO GETTER mentality
All your information will be kept confidential according to EEO guidelines.