Job Description
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We鈥檙e building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We鈥檙e a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
馃殌 We build and scale our own brands.
馃 We invest in AI and automation like few others in eCom.
馃搱 We test fast, grow fast, and help you do the same.
馃 Be part of a dynamic, diverse, and talented global team.
馃實 100% Remote, USD competitive salary, paid time off, and more.
We鈥檙e looking for a Social Media Manager to lead and evolve Shapermint鈥檚 organic social presence across Instagram, TikTok, Pinterest, Facebook, and YouTube Shorts.
This role is not about simply posting content. It鈥檚 about understanding how social algorithms behave, identifying cultural and category trends early, and turning those insights into content that people genuinely want to watch, save, share, and engage with.
You鈥檒l own the social strategy end-to-end, from trend analysis and content ideation to creative direction, performance tracking, and optimization. We鈥檙e looking for someone who understands both aesthetics and performance, someone capable of building a social presence that feels elevated, aspirational, body-positive, and highly relevant to modern consumers.
You鈥檒l work closely with Influencer, Paid Media, Creative, CX, and Growth teams to ensure social content supports broader campaign initiatives while also driving measurable engagement and revenue impact.
Job Responsibilities
Building and executing the organic social strategy across all major platforms
Identifying trends, hooks, formats, and storytelling styles that are gaining traction within apparel, shapewear, beauty, and lifestyle categories
Developing creative concepts and content series designed to increase engagement, shares, saves, watch time, and organic growth
Turning performance insights into actionable creative directions and structured content testing
Leading the aesthetic and creative direction of Shapermint鈥檚 social channels
Creating strong creative briefs with clear hooks, narratives, format direction, and platform-specific execution guidance
Using AI tools daily to accelerate trend analysis, competitor research, ideation, and creative workflows
Tracking social KPIs and identifying opportunities to improve both engagement and revenue contribution
Managing content calendars and coordinating execution across internal teams and external partners
Bringing fresh, unexpected, and culturally relevant ideas to the table consistently