Assistant Manager/Senior Officer, Marketing and Promotion (High-Net-Worth)

Responsibilities: • Brand Management & Strategy Execution: Transition from campaign-based activities to the “always-on” brand management. Develop and implement multi-channel marketing strategies—events, partnerships, content, digital, and PR—to support the platform’s positioning and growth. • Client Segmentation & Customization: Lead tailored marketing initiatives for the UHNW segment, ensuring meticulous execution and high discretion in handling sensitive client-facing activities. • Project Management & Ownership: Translate the AGP brand strategy into actionable marketing plans. Independently manage projects end-to-end, especially as AGP expands into markets such as China, Singapore, and the Middle East. • Partnership & Collaboration: Liaise and follow up independently with HNW partnerships, ensuring seamless collaboration and ongoing engagement with external partners. • Stakeholder Management: Coordinate across regional and global teams, product, sales, and compliance, influencing senior internal stakeholders and managing complex stakeholder relationships. • External Partner & Agency Leadership: Oversee creative, media, PR, and event agencies. Provide strategic briefings, challenge, and evaluation of external partners to ensure alignment with brand standards and objectives. • Brand Governance & Consistency: Ensure consistent application of the new premium brand identity across all touchpoints. Act as a brand custodian with the experience and authority to maintain brand integrity. • Team & Process Efficiency: Serve as a mid-level anchor to reduce supervision burden on senior leadership. Drive operational efficiency and team effectiveness through clear project ownership and process management. Qualifications & Experience: • Proven experience in high-end brand management and marketing, ideally within the financial or luxury sectors. • Strong stakeholder influence and cross-functional collaboration skills. • Ability to independently manage projects and external partnerships at a strategic level. • Demonstrated discretion and judgment in handling sensitive client and brand matters. • Experience in expanding markets and managing multi-channel campaigns. Competencies: • Strategic thinking and ownership • Stakeholder influence and relationship management • Project management and execution • Brand governance and custodianship • Cross-cultural and cross-market coordination • Agency management and evaluation About AXA Hong Kong and Macau AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters. As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation. We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company. AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential. Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company. Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).