Graphic Designer (60998)

The Graphic Designer plays a key role in supporting the Marketing Department by producing compelling assets across digital, social, print, and video to support marketing efforts in the higher education industry. The Graphic Designer is a natural storyteller and a highly creative problem-solver with strong design sensibilities, excellent project-management skills, and the ability to bring ideas to life from concept through execution. They succeed in a fast-paced environment that encourages exploring possibilities, learning, and improving.

Essential Job Duties & Key Responsibilities:
The Graphic Designer will work closely with the Director of Creative Services to create and deliver high-quality assets that elevate the brand, enhance student engagement, and support cross-channel marketing efforts. Main areas of focus will be:

Graphic Design & Creative Production
•    Develop and refine layouts, concepts, and design marketing materials including flyers, social graphics, digital ads, email templates, websites, presentations, and video content. 
•    Support creative direction by producing assets aligned with brand standards and campaign goals.
•    Prepare final production files for print and digital distribution.
•    Assist with photo and video shoots, including planning, capturing content, and post-production editing..
•    Produce social assets including static graphics and both short-form and long-form videos. 
Project & Digital Asset Management
•    Coordinate creative workflows and manage timelines with internal teams and external freelancers.
•    Manage multiple creative simultaneously, ensuring on-time delivery of high-quality assets.
•    Collaborate with internal departments to understand project objectives and translate needs into effective creative solutions.
•    Maintain organized project files, version control, and asset libraries.
•    Manage marketing’s Digital Asset Management (DAM) System on an ongoing basis, including quarterly audits, reporting, user updates, and portal audits as needed.

Vendor & Freelance Management
•    Oversee and manage freelance designers and other creative contractors, assigning projects, providing creative direction, reviewing work, and ensuring deliverables meet brand standards, timelines, and budget requirements.
Brand Stewardship
•    Oversee brand guidelines across schools and ensure consistency of brand and creative across various digital and print touch points.
•    Ensure all creative materials is consistent with brand guidelines, messaging pillars, visual identity, and tone.
•    Support ongoing development of brand assets, templates, and content standards.
•    Provide creative quality-control checks across all materials.
•    Comply with applicable federal and state laws and regulations, accreditor standards, and institutional policies and procedures, including but not limited to those related to marketing activities.

Content Development and Creation
•    Contribute ideas for content strategy across marketing campaigns.
•    Write or edit marketing copy as needed for print and digital deliverables.
•    Assist with storytelling efforts—student testimonials, program spotlights, success stories, etc.
Cross-Functional Collaboration
•    Partner with the marketing team to optimize and format assets for all marketing channels including web, paid media, social platforms, and campus support materials.
•    Support campus teams with creative needs for tours, presentations, events, and outreach.
•    Work closely with the marketing team to align creative execution with broader marketing goals.
•    Support team in presenting creative materials for compliance and legal review and approval.
 

Education, Experience, and Skillset
•    Bachelor’s Degree or equivalent experience in graphic design, interactive media, graphic communications or related field.
•    2-4 years of experience in graphic design and/or creative project management
•    Proficient with Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Express, Firefly) and Figma.
•    Experience in photo and video editing software (Final Cut Pro X, Adobe After Effects, Adobe Premier, Lightroom).
•    Strong knowledge and comfortable using project management tools, specifically Asana or similar.
•    Experience with Microsoft Office Suite: Word, Excel, Outlook, PowerPoint. 
•    A relevant portfolio showcasing a variety of media is required.
•    Knowledge in the print production process and ability to set up print-ready files.
•    Flexibility and agility to jump between projects with shifting schedules and deadlines.
•    Ability to thrive in a fast-paced environment with a strong sense of urgency 
•    Strong work ethic and personal accountability.
•    Strong attention to detail and time management.
•    Good interpersonal skills.