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Job Description
About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Oversee the development and execution of the eCommerce digital content strategy across multiple HCB brands, ensuring content meets quality standards and aligns with brand goals and retailer guidelines and/or requirements. Ensure that digital content supports superior digital commerce experiences, contributing to increased algorithmic relevance, brand awareness, and conversions. Assist with Ratings Reviews strategy development and implementation across core brands and retailers Lead content evaluation processes to ensure digital commerce content meets best-in-class standards for prioritized brands and retailers. Partner with business units to help implement brand-specific and retailer-specific content strategies aimed at improving organic and paid placements. Track digital shelf KPIs, identifying content gaps and opportunities, and suggesting improvements to drive content effectiveness. Collaborate with the Henkel Digital Excellence (DX) team and agency partners to support enhancements to eCommerce technical platforms, contributing to resource efficiency across HCB. Support the development of digital content by coordinating with agency partners, internal creative teams, and SEO/AEO/GEO experts. Gather and organize industry insights and platform knowledge to inform best-in-class digital commerce strategies. Assist in managing the approval process for digital assets, ensuring timely syndication and communication with internal and external stakeholders. Support the prioritization and future roadmap development for retailer-specific content initiatives. Manage the content team’s budget, including tracking expenditures, forecasting future needs, and ensuring efficient use of resources. Work with the Content Team Lead to develop and maintain budget reports, ensuring alignment with financial goals and objectives.