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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Serve as the primary Performance leader for Enterprise Paid Marketing Function for Lending and Wholesale Line of Businesses. Develop paid marketing plans and tactics that achieve business goals and drive sales outcomes through ongoing optimization in partnership with Channel leads and through iterative test and learn.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Develop marketing strategies to support business objectives utilizing paid marketing channels
2. Focus on near-term sales outcomes and long-term business and operational planning and performance.
3. Directly impact business results by determining the direction of paid marketing projects, including budget allocation and Test and Learn.
4. Monitor performance trends, competitive marketplace and provide ongoing marketing support that ensures the competitiveness of offered products and services.
5. Develop policies and plans and identify and resolves technical, operational, risk management, business, and organizational challenges.
7. Provide leadership to professional-level contributors and/or large-scale programs.

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training 
2. Ten years of related experience or an equivalent combination of education and experience, managing teams
3. Consumer Lending (Personal Loans, Mortgage, Credit Card) /Commercial/Corporate/Wealth banking product and/or segment marketing experience
4. Demonstrated contribution to paid marketing strategy development to solve complex and/or unique operational problems
5. Sound and comprehensive understanding of business and organizational strategies and processes, and paid channel knowledge
6. Significant budget management experience
7. Deep understanding of clients using research and analytics to ensure marketing success
8. Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
11. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
12. Strong presentation skills and communication skills

Preferred Qualifications:
1. Fifteen years of experience or an equivalent combination of education and work experience
 

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting
Constantly (More than 50% of the time)
Standing
Frequently (25% - 50% of the time)
Walking
Frequently (25% - 50% of the time)
Bending
Occasionally (Less than 25% of the time)
Lifting
Up to 25 lbs.
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding 
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel
Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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