Job Description
Job title: Manager Omni Shop Marketing Growth Channels
Job location: Remote
Summary
Omni Shopper Marketing Managers play a pivotal role to lead and integrate end‑to‑end omni shopper marketing across retailers—aligning brand objectives, retailer priorities, and shopper needs—by translating enterprise goals into retailer‑specific plans, orchestrating cross‑functional partners, stewarding disciplined investment and KPIs, and building scalable capabilities that enable consistent, high‑impact, 360° execution across physical and digital commerce. Needs to know the consumer & shopper journey in an omnichannel world to inform how Hershey makes its portfolio of snacks available where, when and how the consumer wants it.
Responsibilities
- Develop and execute omni shopper marketing strategies to achieve growth targets.
- Align product and promotional initiatives with overall business objectives.
- Own custom shopper artwork development and process for approvals.
- Collaborate with cross-functional teams to implement strategic initiatives.
- For Tier 2 customers – execute retail media strategies, optimization, and performance management.
Other Responsibilities
- Management of multiple product categories (e.g., Salty, Protein, CMG, Seasons).
- Oversight of diverse customers (Target, Amazon, Costco, BJ’s, Natural).
- Own and influence on resource allocation and promotional spend.
- Direct impact on customer and shopper engagement strategies.
- Creates linkages between internal/external, brand/portfolio, risk/opportunity to drive business results and long-term shopper loyalty in a omnichannel world.
Qualifications
- 5-8 years in Omni Shopper Marketing, eCommerce within the CPG industry
- Must have experience working with Target, Amazon, Costco, BJs, or Whole Foods/Natural Channel
- Bachelor’s degree in Marketing, Business or Related Field required
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
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