Technical Architect

Company description Digitas is the global Marketing & Technology Services brand and part of the Publicis Groupe

Digitas' Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other

Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected practices that include Creative + Media Campaigns, Brand Experiences, CRM & Loyalty and Marketing Transformation

A Gartner Magic Quadrant Global Marketing Agency Leader for five consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices

For more information visit www.digitas.com, where everything connects. https://linktr.ee/digitas_india Overview Key

: Current-State Operations Assessment Analyze and document existing processes, systems, and campaign operations

Identify bottlenecks and opportunities for improvement in marketing automation

Resource and Team Planning Determine the resources and skillsets required for project success

Draft role descriptions for required team members and support resource onboarding

Campaign Operations Manage and optimize campaign operations, including audience segmentation, journey creation, and execution within SFMC

Ensure campaigns align with business objectives and best practices for personalization and automation

Process Design and Documentation Support the creation of detailed process documentation for marketing workflows

Develop operational playbooks and ensure compliance with internal and external standards

Training and Onboarding Provide comprehensive training on SFMC functionalities, processes, and workflows to internal teams

Onboard team members to ensure they are fully equipped to manage SFMC operations

Consultation on Platform Management and Deployment Advise on Salesforce platform implementation, deployment, and integrations

Provide recommendations for platform configuration to meet specific business needs

Transition Planning and Task Management Develop a detailed transition plan for migrating to the new SFMC platform or enhancing current use

Manage complex tasks and ensure timely delivery of milestones

Final Training, Documentation, and Handover Deliver end-user training and create comprehensive documentation for ongoing operations

Ensure a smooth handover to internal teams with clear guidelines and support plans

Post-Implementation Consulting Offer ongoing consulting and troubleshooting support as required post-implementation

Continuously assess and suggest improvements to processes and platform usage

: Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field

Extensive experience with Salesforce Marketing Cloud (SFMC) – certifications preferred

Proven experience in campaign operations, marketing automation, and Salesforce platform deployment

Strong skills in stakeholder management, process documentation, and training delivery

Exceptional project management and organizational skills

Excellent communication and interpersonal skills

Preferred Skills: Hands-on expertise with SFMC tools such as Email Studio, Journey Builder, Automation Studio, and Interaction Studio

Knowledge of SQL, AMPscript, and scripting for SFMC

Experience in multi-cloud integrations (e.g., Salesforce Sales Cloud, Service Cloud)

Familiarity with GDPR, CAN-SPAM, and other compliance

for marketing communications.