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Lotame

Manager, Marketing and Data Science

London, United KingdomPosted 8 months ago
Full-timehybrid

Job Description

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader

We are an agency still grounded in our founding principle that people are at the centre of all we do

Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward

With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development

As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025

Overview Key

Support in conducting analysis, such as causal analysis,to measure the impact of marketing initiatives on sign ups and overall performance

Support in designing and executing tests, such as geo lift tests, to evaluate campaign effectiveness in specific geographic regions

Supporting in utilising media mix modelling to optimise budget allocation across various marketing channels

Supporting in applying econometric techniques to analyse the relationship between marketing activities and key performance indicators (KPIs)

Critical Skills Knowledge of measurement and data science concepts, such as: Causal analysis Geo lift tests Media Mix Modelling (MMM) Econometrics Experience in programming languages such as: R for statistical analysis and data visualisation Python for data manipulation and machine learning SQL for querying and managing relational databases #LI-IM1 Additional information Starcom has fantastic

on offer to all of our employees

In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer; WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year

REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care

HELP@HAND

24/7 helpline to support you on a personal and professional level

Access to remote GPs, mental health support and CBT

Wellbeing content and lifestyle coaching

FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity

Adoption, Surrogacy and Shared Parental Leave

FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment

GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre

Full details of our

will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week

We are supportive of all candidates and are committed to providing a fair assessment process

If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner

We will discuss possible adjustments to ensure fairness

Rest assured, disclosing this information will not impact your treatment in our process

Please make sure you check out the Publicis Career Page which showcases our Inclusive

and our EAG’s (Employee Action Groups).

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Manager, Marketing and Data Science at Lotame | Renata