Job Description
Content Writing Analyst
Department: Strategy
Employment Type: Full Time
Location: Boston, MA
Compensation: $75,000 - $85,000 / year
Description
Role Overview
- Research, write, edit, and publish original content aligned with SEO and GEO best practices
- Conduct keyword research, SERP analysis, and competitive reviews to inform how content is structured and positioned
- Update and optimize existing content based on performance data and evolving search trends
- Apply SEO insights (e.g., search intent, keyword targeting, content structure) to improve content effectiveness
- Incorporate feedback and continuously improve content quality and performance
- Track and learn from content performance, identifying patterns in what drives traffic and engagement
- Adapt to evolving SEO strategies and AI-driven search changes
Skills, Knowledge and Expertise
- 1–3+ years of content writing experience, preferably in an SEO or digital marketing context
- Demonstrated understanding of SEO fundamentals (keyword research, search intent, on-page optimization)
- Ability to use research and data to inform how content is developed—not just what is written
- Strong writing and editing skills, with attention to clarity, structure, and quality
- Analytical curiosity—interest in understanding what drives content performance
- Strong attention to detail and ability to manage multiple workstreams
- Experience using SEO tools such as Google Search Console, Google Analytics, Semrush, or Ahrefs
- Exposure to performance tracking and content optimization workflows
- Ability to connect content decisions to business or traffic outcomes
- Interest in growing into a more strategic, analytics-driven role over time
- Consistently produce high-quality, SEO-informed content
- Demonstrate clear improvement in applying SEO principles to writing over time
- Contribute ideas to improve content performance and optimization
- Grow into increased ownership of content strategy and decision-making
What We Offer
- Learning & development programs and mentorship
- Exposure to high-impact projects
