Job Description
• Full Time Permanent position
• Hybrid role based in our City Centre offices
What we offer
We have embraced a hybrid working model for most of our positions, which means that you can enjoy a balanced approach of working from home for part of the week and working from the office for the remainder of the week.
We offer a comprehensive benefits package including competitive salaries and bonuses, robust Learning and Development support, excellent Defined Contribution pension and comprehensive Wellbeing initiatives and support to name but a few.
Further details on our benefits package can be accessed here Benefits (life-careers.com)
At Irish Life, our purpose is to help people build better futures. Our company values shape everything we do and underpin our vision of being the driving force behind Ireland’s financial, physical, and mental well-being.
We believe in doing the right thing—acting with integrity and making fair, responsible decisions. We aim high, setting ambitious goals and find better ways to innovate and improve. Our customers are at the heart of everything we do and we are dedicated to understanding their needs and exceeding their expectations. Achieving this this is only possible when we work best together—in a supportive, collaborative environment where every idea and contribution is valued.
Role Overview
An exciting opportunity has arisen for a Senior Marketing Specialist to join the Marketing Team in Employer Solutions.
The marketing team is responsible for developing strategic and creative communication campaigns to position Irish Life as the partner of choice for employers and brokers – working closely with corporate sales teams to support corporate acquisition and retention objectives.
The successful candidate will play a critical part in creating and executing marketing campaigns and activating our strategic sponsorships, with tracking and measurement of same.
We are looking for someone who is self-motivated, energetic and collaborative. You should be agile and adaptable, with the proven ability to take initiative, work effectively on individual projects and as part of a team.
Key Accountabilities
- Develop and deliver integrated, results-focused marketing campaigns that position Irish Life as a trusted partner to employers and support talent attraction and retention through strong workplace benefits packages.
- Work with the Marketing Manager to plan, execute and evaluate annual strategic marketing plans that support business objectives.
Collaborate effectively with internal and external stakeholders to deliver campaigns, events and strategic partnerships that support business goals. - Lead the planning, production and ownership of high-quality, primarily B2B content across email, social, web, video, presentations and advertising, including EDM build and post-campaign evaluation.
- Create strong marketing proof points for our propositions, and communicate them through thought leadership, customer success stories, website content and brochureware.
- Maintain, review and update product and marketing literature to ensure it remains accurate, compliant, on-brand and fit for purpose.
- Develop and own the multi-channel communications strategy, ensuring excellent planning, clear and compelling messaging and timely delivery.
- Provide regular analysis and reporting on campaign, content and channel performance, using insights to optimise activity and inform future strategy.
- Demonstrate strong copywriting and asset creation skills, developing audience-centric messaging that reflects the brand personality and drives action.
- Plan and manage end-to-end campaigns, webinars and events, including content, logistics, speaker briefs, target lists, collateral, communications, registration and reporting, working closely with events, design, digital and PR colleagues.
- Build and maintain positive relationships with key stakeholders across a complex business to enable effective delivery of marketing programmes.
Desired Experience & Knowledge
- A 3rd level degree and / or relevant professional qualification in marketing.
- 3 to 5 years' experience in a marketing and communications role with demonstrable experience in developing, delivering and measuring marketing communications, preferably in financial or professional services.
- Direct experience in B2B marketing is highly desirable, preferably in financial services.
- Strong knowledge and experience of email platforms and CMS systems.
- Excellent verbal and written communication skills with creative and technical writing experience.
- Highly motivated and driven with an ability to meet challenging deadlines and manage multiple projects simultaneously.
- Experience of strong internal and external stakeholder engagement.
- Team player with strong people skills.
- Accuracy and attention to detail.
About us
Irish Life is one of Ireland’s largest financial institutions with a presence across a range of financial services markets. We are one of Ireland’s leading financial services groups with over 1.5 million customers. For over 80 years, we’ve been helping people to look after their life insurance, pension and investment needs, and more recently their health insurance.
It is a subsidiary of Great-West Lifeco and a member of the Power Financial Corporation group of companies.
We are proud of our culture of developing and supporting the growth and professional development of our people. The focus has resulted in a team of top talent with high standards, positioning us at the forefront of our industry.
The company reserves the right to draw up a shortlist as part of the selection process. Where Agency assistance is required the Irish Life Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Irish Life by Recruitment Agencies will not be accepted for this role.
Irish Life is proud to be an Equal Opportunities employer. We have created an environment of inclusion and growth to help people achieve their potential, to ensure they can bring their whole selves to work and to feel valued. We celebrate diversity of thought and perspective and want all of our employees to feel valued, respected and supported.
We have built a culture that promotes equality and inclusion for all of our current and future employees and strive to ensure that our behaviours, processes and practices are aligned to this culture.
If you require any accommodations during the recruitment process please contact [email protected] and we will be delighted to ensure you are fully supported to be your best.
ILFS supports Equal Opportunity and is regulated by the Central Bank of Ireland.