Develop an understanding of client needs based on their MOs/CBOs, measurement objectives and provide optimal measurement strategy and define right Key Performance Indicators (KPIs) based on their eligibility criteria.
Design and execute measurement studies (e.g., conversion lift studies, Marketing Mix Modeling (MMM) calibrations, etc.) and optimize for success ensuring there is a StatSig read on uplift.
Provide knowledge of measurement platforms (e.g., Ads, GeoX or CL platforms) and skills to design measurement studies. Model results and triage to Return on Investment (ROI) analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
Partner with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.

Measurement Implementation Expert, gTech Ads GCS (German)

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