Regional Brand & Insights Manager

Position Summary

Role and Responsibilities

Responsibilities:

• Develop and implement marketing strategies for the region to achieve key business goals and KPIs
• Independently manage research & insights study to inform and sharpen marketing campaigns
• Monitor and evaluate the performance of marketing initiatives, make adjustments as needed, and report findings to senior management.
• Collaborate with cross-functional teams to align brand messaging and deliver a consistent experience across all touchpoints.
• Manage end-to-end campaign project management, including strategy development, execution, monitoring, and evaluation.
• Manage agency relationships and roster selection for advertising and marketing projects.
• Demonstrated ability to report concise project goals and outcomes to a C suite audience
• Work closely with team leaders to build brand marketing capabilities in the region

Skills and Qualifications

Key Success Factors:

• Strong analytical and planning skills to identify market trends & opportunities
• Strong business acumen
• Data and Consumer driven mind set, demonstrated through the use of consumer insights to inform brand marketing campaigns
• Excellent communication and relationship management skills to collaborate effectively with cross-functional teams and external stakeholders
• Proven track record to develop and execute successful marketing strategies that drive sales growth and increase market share
• Resilience and adaptability to handle challenges and make data-driven decisions in a fast-paced environment
• Active problem-solver with a proactive approach to addressing issues and finding solutions
• Able to work with ambiguity
• A sense of humor to foster positive team dynamics

​Qualification:

• Masters/Bachelor's degree in Marketing or related field from a reputable institution (A good honors degree preferred)
• 8-10 years of relevant marketing experience
• MS Applications
• Well versed in using  data analytics tools e.g. Qlik, Tableu, Sprinklr
• Command for South east Asian languages and/or Korean is a plus

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