Job Description
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
Reporting into the Data Martech team, the Martech Engineer will own the event-driven side of our marketing data — the live pipes that connect player behavior to our marketing tools in seconds, not hours. You'll spend your time on tracking, instrumentation, identity, and integrations across Segment, Braze, Amplitude, AppsFlyer, and our ad platforms.
This is a digital analytics role, not a traditional data engineering one. We're calibrated for someone with at least 2 years of digital analytics or martech experience, but more senior candidates looking to specialize on the event-driven side are equally welcome.
What You Will Do:
Help build and maintain real-time data flows through Segment — using out-of-the-box destinations to start, then growing into authoring Functions (Node.js), Sources, and custom Destinations alongside senior teammates.
Support in-session triggers, push pipelines, and webhook/postback integrations with ad and attribution platforms.
Assist with custom REST and server-to-server integrations to ad platforms (Google Ads, Meta, TikTok) and attribution providers (AppsFlyer) when out-of-the-box destinations fall short.
Learn the server-side tag layer and the contract between client SDKs and downstream destinations.
Develop a working understanding of identity resolution in the CDP — anonymous-to-known transitions, cross-device stitching, profile-merge behavior, identifier hierarchy.
Monitor event delivery, payload integrity, and downstream propagation across Segment → Amplitude / Braze / AppsFlyer / Salesforce / Ad Platforms.
Help maintain schema discipline for events — versioning, backward compatibility — following patterns set by the team.
Triage live tracking issues with the team: dropped events, broken deep links, mis-attributed conversions, missing destination payloads, identity mismatches, sync races.
Trace data end-to-end from SDK fire → CDP → destination, using delivery logs, debuggers, and platform UIs.
Translate marketing, CRM, and product requirements into event-driven implementations.
Maintain documentation for event schemas, destination mappings, identity flows, and runbooks.
Because we operate with a startup mindset, we will be reliant on your technical skills, but also your passion and ownership over all aspects of your work.