Marketing Communications Manager

WHO WE ARE At Seaman Corporation, we are dedicated to creating and supplying quality, high-performance fabrics that protect our planet, our people, and our customers. From humble beginnings in 1949 to a multi-million-dollar organization, this family-owned business has grown to be a leading manufacturer in highly durable coated fabrics, supplying products to customers around the globe. Every Seaman Corporation associate plays a valuable role in our company’s continuous growth. We believe by investing in the right people and resources, we can drive sustainable growth across the entire business. Seaman Corporation products are composed of proprietary knitted or woven base fabrics and coating formulas to produce high performance roofing systems, geomembrane liners, truck tarps, architectural structures, and much more. We work exclusively with authorized fabricators, designers, consultants, engineers, and installers for quality solutions start to finish. WHAT WE OFFER Company performance bonus in addition to base salary Flexible work opportunities including flex schedules and remote work from home up to two days per week (if applicable to role) Professional development opportunities including tuition reimbursement, course training, and networking A competitive benefits package including medical, dental, vision, 401(k) with company match, paid time off (PTO), volunteer time off (VTO), and paid holidays Fun and engaging activities including department outings, holiday parties, and our annual company-wide dinner Seaman Corporation is seeking a Marketing Communications Manager to join our Commercial team! This position will report to the Sr. Strategic Marketing Manager in Wooster, Ohio. POSITION SUMMARY The Marketing Communications Manager is responsible for leading the development and execution of integrated B2B communications strategies for our commercial roof manufacturing and design business.  This role is responsible for building brand authority, supporting the sales pipeline, and engaging key audiences including contractors, architects, specifiers, and commercial building owners among many others.  The ideal candidate understands the building products industry and knows how to communicate complex product value in compelling, channel-appropriate ways. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Develop and execute integrated B2B marketing communications plans that support brand growth, demand generation, and customer retention across target segments. Manage brand voice and messaging consistency amongst all channels — including digital, print, social media, email, and PR. Oversee the creation of compelling content such as press releases, newsletters, website copy, case studies, and sales collateral. Develop technical and commercial content such as product spec sheets, tech bulletins, white papers, AIA/CEU presentations and more. Lead campaign planning, media strategy and creative execution from concept through measurement and reporting. Establish campaign KPIs, monitor, analyze and optimize based on performance data. Develop and coordinate trade show strategy and manage resources to ensure successful participation in industry events. Own and manage the brand's B2B website as a primary lead generation and specification resource – overseeing UX enhancements, content strategy, product page updates, analytics and more. Collaborate with product, sales, and leadership teams to support go-to-market initiatives. Seek co-marketing opportunities to build relationships with customers that enable successful growth outcomes. Manage relationships with external agencies, vendors, and media contacts. Manage the marketing communications budget and allocate resources effectively. Other duties as assigned.   REQUIRED QUALIFICATIONS Bachelor’s degree in Communications, Marketing or related Business degree. 5+ years of related marketing experience or equivalent combination of education and experience. Experience with marketing tools such as HubSpot, Salesforce, Google Analytics, or similar platforms. Familiarity with SEO best practices and digital content strategy. Excellent project management skills with the ability to manage multiple priorities simultaneously. Experience leading cross-functional corporate teams and managing agency and other external relationships.   COMPETENCIES [Standard for all roles] To perform the job successfully, an individual should be aligned with our company values and demonstrate the following competencies: Do What’s Right Safety: Safety is our priority and everyone’s responsibility. If you see something unsafe, you are called to say something. Customer Focus: We are in business for the customer. Our (internal and external) customers deserve our focus and we can create solutions that solve their needs. Integrity: Our words and actions reflect our values and we hold respect for all individuals. Work Together Collaboration: We must share openly with one another, listen actively, and seek to understand the needs of our colleagues. We will respect diversity and work to find common ground. Teamwork: We will trust the person and attack the process. Create Solutions Entrepreneurism: Act with a spirit of entrepreneurism, challenge the status quo, and find innovative solutions to our obstacles. Continuous Improvement: Everyone is an advocate for continuous improvement. Be willing to learn something new and accept that failure is a part of the process. Results: At the end of the day, results are what drive us forward. Hold yourself accountable to remove roadblocks and focus on the outcome over the activity.   SUPERVISORY RESPONSIBILITIES: No   TRAVEL REQUIREMENTS: Approximately 10%