Principal Lead, Engagement Platforms - Emiratised Role

The Principal Lead – Engagement Platforms is responsible for the strategic leadership, development, and operational excellence of all customer-facing engagement technologies across the bank. This includes CRM systems, contact center platforms (voice, chat, video), public websites, and self-service banking channels such as ATMs and CDMs. The role ensures these platforms deliver seamless, secure, and consistent customer experiences while supporting business growth, operational efficiency, and digital transformation.