Assistant Parts Manager - Pricing

Job Purpose:

To lead the pricing function for automotive genuine parts and lubricants by analysing market dynamics, competitor pricing, channel-specific behaviour, and customer segments. The role will focus on developing pricing strategies that balance profitability with competitiveness and align with the company’s business goals.

Key Responsibilities:

1. Price Setting & Review:

• Develop and implement pricing strategies for genuine automotive parts and lubricants across different brands.
• Review existing price structures regularly and recommend adjustments based on market conditions, cost changes, and competitor analysis.
• Maintain and update the pricing database, ensuring accuracy and transparency.

2. Market & Competitor Analysis:

• Conduct detailed market research to track competitor pricing and promotions.
• Identify market trends, demand fluctuations, and customer purchasing behaviour to support data-driven pricing decisions.

3. Channel & Customer Segmentation:

• Analyse pricing dynamics across various sales channels (B2B, B2C, dealers, resellers, Gal workshops and other customer channels).
• Customize pricing strategies for different customer segments (fleet owners, retail customers, Gal service workshop, Commercial accounts ..etc).

4. Profitability & Margin Analysis:

• Work closely with NPM to ensure pricing decisions support margin goals and profitability targets achieved.
• Run simulations and scenario planning to assess the financial impact of pricing changes.

5. Cross-functional Collaboration:

• Collaborate with Sales, Marketing and procurement teams to align pricing with business objectives.
• Present findings and recommendations to senior leadership with strong rationale and data support.

6. Systems & Tools:

• Utilize NetSuite DMS for price management and reporting and suggest - pricing software/tools for effective pricing monitoring if required with justification
• Ensure accurate and timely updates of price lists and communication to relevant stakeholders.

Key Skills & Competencies:

• Strong analytical and strategic thinking
• In-depth knowledge of pricing models and tools
• Excellent understanding of the automotive Genuine /After-market parts, and lubricant industry
• Proficient in MS Excel, NetSuite Oracle, and pricing software
• Excellent communication and presentation skills
• Ability to interact cross-functional teams and influence decision-makers

Qualifications:

• MBA or BE Mechanical / Automobiles
• 7+ years of experience in pricing, product management, or sales strategy, preferably in the automotive sector

Preferred Experience:

• Experience in managing pricing strategy for multi-brand product portfolios
• Prior experience in working with distributor networks in GCC preferred 
• Knowledge of regional and global pricing trends in automotive aftermarket