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Job Description
What You’ll Be Doing
- Develop and execute integrated marketing plans aligned with Danfoss’s business and growth objectives
- Drive brand positioning, product promotion, and lead generation campaigns across digital and offline channels
- Plan and execute demand generation initiatives such as webinars, campaigns, events, partner programs, and digital activations
- Support new product launches and go-to-market strategies with a focus on lead creation and market penetration
- Manage digital channels including content marketing, SEO/SEM, social media, email marketing, and paid campaigns to generate qualified leads
- Track, analyze, and report on marketing leads, conversions, and campaign performance using analytics tools
- Collaborate with sales and channel teams to handover, track, and nurture leads through the funnel
- Monitor website traffic and user behavior to optimize lead capture and digital performance
- Ensure consistent brand messaging across all communication touchpoints