Assistant Manager, Brand Marketing – Culture & Growth Marketing
Job Description
About the Role
The Assistant Manager, Brand Marketing – Culture & Growth Marketing is a brand steward, responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in cultural spaces that matter. This individual will bring a deep interest in brand marketing, strategy and bringing stories to life through different mediums. This role will support the development and execution of high-impact, culturally-relevant brand initiatives, and ensuring widespread implementation and executional excellence across all channels, including paid media, social, retail, site/digital, loyalty, partnerships, PR, and product experience, with a mission to ensure Gap remains the talk of the town.What You'll Do
Strategic Development
Support the development of inspiring marketing briefs by gathering key inputs from Cultural observations, desk research, Consumer Insights, and Product teams, helping to achieve business goals with sharp cultural strategies.
Keep a pulse on cultural and industry trends, actively bringing fresh storytelling ideas, competitive teardowns, and innovative content formats to team brainstorms.
Co-create high visibility strategy documents, assisting the Director of Brand Marketing and Culture craft insight-filled decks and proposals that will influence senior leadership across the Brand.
Campaign Coordination & Cross-Functional Management
Maintain and update the omni-channel marketing calendar, ensuring all cross-functional partners have real-time visibility into the cultural strategies and plans.
Coordinate the day-to-day marketing initiative pipeline, managing asset checklists, product sample tracking, and coordinating key milestones (from creative reviews to final mechanical approvals).
Build strong working relationships with cross-functional peers in Project Management, Creative, PR, and Social Media to ensure seamless, day-to-day communication.
Keep Go-To-Market (GTM) tracking tools up to date, collaborate with Project Management to flag potential project delays early, and draft project structures for smaller brand initiatives.
Operational Agility & Partnership Support
Manage daily communications and asset delivery for merchants, regional markets, and external partners to ensure cohesive execution across all channels.
Assist in executing nimble, in-season adjustments, helping route updated assets and communication when business priorities or consumer needs shift.
Provide direct operational and execution support to the Director of Brand Marketing and Culture on high-visibility marketing initiatives and large-scale brand campaigns.
Who You Are
2-3 years of experience in consumer marketing, experiential or social content marketing
Team player with strong interpersonal skills; works well as part of a team with strong collaboration abilities
Good organization and communication (verbal/presentation/written) skills with high attention to detail; proficient in deck/presentation creation
Culturally curious, with an ability to identify and surface trends, ideas and moments that are relevant to Gap’s strategy
Ability to adapt quickly to support the pace & needs of the business and work in a constantly evolving environment
Gracefully juggle multiple, competing, high priority projects.
Self-starter with an innate sense of curiosity and eagerness to test and learn
High energy level and ability to thrive in a fast-paced and changeable environment