SFA Masterdata Associate Analyst

Detail Job Responsibilities:

SFA Performance Monitoring & Reporting

Process and analyze SFA data including:

• RO (Registered Outlet) data
• Route visit data
• SFA absence data

Develop, maintain, and distribute SFA performance dashboards. Prepare and send periodic performance reports to stakeholders. Participate in regional SFA performance meetings (2 regions).

Master Data Management & Governance

Manage master data change requests via:

• Email submissions
• Power Automate system
• Outlet Nielsen requests
• Outlet SRC requests

Validate all submitted data before processing. Coordinate with DMS and SFA teams for approved updates. Check and resolve duplicate outlet issues: Review SO GSV data Coordinate with Sales Area for clarification Compile feedback and process final updates Compile and finalize monthly master data change requests. Conduct post-update crosschecks to ensure data accuracy and completeness.

RO (Registered Outlet) Data Maintenance & Cleanup

Perform RO cleanup for SFA (Regular & Nielsen categories).

• Deactivate invalid outlets
• Align salesman assignments

Review RO PJP (Permanent Journey Plan). Assign NOO (New Open Outlet) accordingly.

SFA System Requests & Operational Support

Handle SFA-related requests such as:

• SKU Stock Take
• Banner updates

Support operational troubleshooting and user inquiries related to SFA data.

Dashboard & Automation Development

Support SFA Dashboard Automation development:

• Prepare business specifications
• Conduct data validation and checking
• Perform User Acceptance Testing (UAT)

Support SFA Everbright Report:

• Data checking
• UAT participation

Collaborate with IT team on weekly SFA projects and system enhancements.

Regular Updates & Collaboration

Provide weekly updates on SFA projects. Participate in SFA team check-ins. Collaborate cross-functionally with Sales, IT, DMS, and regional stakeholders.