Job Description
RESPONSIBILITIES
Key Account Consulting and GENEX Sales Growth
- Strategize with key region partners to determine herd assignments and priority herd and wholesale and retail visits.
- Analyze and report on herd-level data to identify genetic and management trends, risks, and growth opportunities using the GENEX semen and product portfolio.
- Conduct competitive benchmarking and on-farm case studies to uncover product advantages and implement best practices.
- Provide value propositions and return on investment evaluations on-farm to introduce new products.
Sales & Channel Enablement
- Collaborate with Global Sales, Business Development, global Sales Managers to support genetic and product adoption and sales growth.
- Deliver consultative genetic, reproduction, and product education and implementation processes to distributors, key accounts, and on-farm stakeholders.
- Develop tools and training programs to enhance sales team confidence and product knowledge.
Customer & Industry Engagement
- Build and maintain strong relationships with key accounts, allied industry partners, academia, and government stakeholders.
- Represent GENEX in technical service roles, providing education and expertise on genetic and breeding strategies, reproductive consulting, and the GENEX product portfolio.
- Enhance customer loyalty through retention-focused consulting and solutions delivery.
Operational Excellence & Safety
- Partner with commercial teams to coordinate growth and globalization of the GENEX brand.
- Ensure compliance with safety standards, training requirements, and workplace practices.
- Accurately document account activities, establish follow-ups, and drive high levels of customer satisfaction.
REQUIREMENTS
Bachelor’s degree in Dairy or Animal Science, Agribusiness, or related field required; advanced degree (Master’s or DVM) preferred.
5–10 years of experience in the dairy cattle industry, with strong technical knowledge of building genetic strategies and reproductive consulting.
Proven ability to work across cross-functional teams (commercial, marketing, and training).
Strong analytical skills with experience in market data, DairyComp, and data aggregation/cleaning.
Excellent communication, relationship-building, and consultative selling skills.
Critical thinker, with high attention to detail and problem-solving ability.
Self-motivated, organized, and capable of managing multiple priorities.
Proficient in Microsoft Office Suite; advanced Excel preferred.
Willingness to travel up to 40-50% of the time.
GENEX is dedicated to providing our member-owners and customers – dairy and beef cattle producers around the globe – with advanced genetic and reproductive solutions. Our team takes pride in delivering value in every interaction, whether through supplying world-class cattle genetics, expert artificial insemination service, professional herd consulting, quality herd care products or state-of-the-art technologies.
GENEX has deep roots in the industry through its origin within the URUS family of companies. As a holding company with cooperative and private ownership, URUS is a family of businesses at the heart of the dairy and beef industry – Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each organization has its unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. URUS has 9 brands in 17 retail countries and employs nearly 2,800 people globally.