Regional Sales Manager

PURPOSE OF THE JOB:   The Regional Sales Manager is accountable for defining and executing the regional sales strategy to achieve revenue growth, margin improvement, and market diversification. The role balances strategic leadership with hands-on commercial execution, including pricing, working capital control, customer relationship management, and team development across the Western Cape region.   KEY ACCOUNTABILITIES:   Ownership of regional sales, margin, debtors, inventory, and new business targets Development and execution of the Paarl BU sales strategy and annual budget Growth of market share and penetration into new segments and territories Leadership, coaching, and performance management of regional sales resources Strategic key account management and long-term contract negotiation Cross-functional collaboration with Technical, Operations, and Regional Management Market intelligence, innovation inputs, and product/market diversification   Leadership & Influence The role operates as a key conduit between the Sales Director (Africa), BU GM, and regional teams, providing structured reporting, forecasts, and actionable market insights.     EDUCATION AND CORE COMPETENCIES: Matriculation Certificate (Required) Degree or Diploma in Sales, Marketing, or related field (Preferred) Strategic thinking and execution Commercial acumen and financial discipline Customer-centric leadership Strong communication and influence High initiative, problem-solving, and decision-making capability EXPERIENCE:   Minimum 3 years’ Sales Management experience leading a medium-sized team Strong commercial and negotiation capability Knowledge of label printing, applications, and equipment (advantage) Experience operating across multiple markets or countries preferred