Digital Marketing Instructor

Benefits

Full-time Faculty Benefits

Competitive health, dental, and vision insurance
Up to $3,000 in tuition reimbursement annually | Professional development and growth opportunities
6.95% Wisconsin Retirement System (WRS) savings - matched dollar for dollar | 403(b) and 457 retirement savings options
College paid life and disability insurance | Health and dependent care Flex Spending Accounts 
Onsite fitness center and walking path | Up to 8 weeks paid New Child Leave
Onsite wellness screenings I Relocation assistance available 

 

Lakeshore also offers generous paid time off starting with 20 days of vacation, 9 days of sick time, 6 days of personal leave,
10 holidays, and a one-week winter break.

 

Additional Perks
Local discounts on food, entertainment, and events | Discounts on cell phone plans and rental cars
Common Read events | Culinary experiences from onsite emerging chefs | Identity theft protection
“Dress for your day” | Employee recognition and appreciation events
Campus closed six Fridays during the summer

Benefits begin the first of the month coinciding with or following hire.
For additional information on our vast array of benefits, read through our benefits guide.

Overview

NOTE: Compensation determinations will be made based on years of required relevant occupational experience and meeting educational requirements.

 

This is a year-round position serving, on average, 40 hours per week

During assigned instructional terms, or semesters, 60% of the week is designated for students' contact time, or teaching, and 40% for professional expectations, as outlined below.

 

POSITION SUMMARY:

Faculty in this position educate students with core knowledge and current developments in the digital marketing discipline. Remain well-versed in current industry trends and norms

Engage digital marketing business leaders in a continual pursuit of knowledge for use in the classroom.

 

Faculty in this role are required to maintain knowledge of the continual evolution of traditional Marketing to current standards and practices in Digital and Social Media Marketing

Collaboration with multiple programs is expected to develop courses and integrate competencies through shared courses

Faculty are required to develop successful partnerships with both profit and non-profit businesses within the Lakeshore district to provide internship and service-learning opportunities for students.

 

Responsible for placing learning first and providing educational experiences for learners in accordance with the mission of the college inclusive of facilitating learning, assessing student performance, as well as instruction and outcomes, developing and maintaining current/relevant course materials and curriculum, working with high school dual credit teachers, and communicating with the community, other schools, the college, the division, and team members

Teaching/training in business and industry may be assigned.  

Provide high-quality customer service throughout all interactions

This includes but is not limited to working effectively and positively with people from all backgrounds; helping the customer find solutions; anticipating needs; and following up with the customer

Provide friendly, respectful, personalized experiences throughout every interaction.

  

REASONABLE ACCOMMODATIONS/ADA: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily

The requirements listed below are representative of the knowledge, skill, and/or ability required

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Responsibilities

ESSENTIAL JOB FUNCTIONS (Other duties may be assigned):

(100%) Instruction

Faculty in this role are required to maintain proficiency using emerging and existing technology in the development and delivery of curriculum

Alignment of course and program outcomes provides exemplary learning environments in which students develop critical technical skills, competencies, and knowledge for future career and educational success.

• Assist in the maintenance of program accreditation through the Higher Learning Commission activities and requirements.
• Create effective relationships with district business partners for the purpose of establishing long term advisory and student experiential learning when applicable.
• Respond to student needs in a professional timeline synonymous with industry best practices.

 

Instruction/Manage the Learning Environment

• Curriculum: Integrate learning theories and models into curriculum design
  

  Update curriculum appropriately in the curriculum design repository system and the college learning management system according to the college schedule and guidelines.

• Delivery: Facilitate learning, utilizing a variety of delivery modes and learning theories.  Encourage engagement of students while maintaining a safe, inclusive, and functioning environment.
• Assessment: Evaluate student learning based on course competencies and program outcomes, employing formative and summative assessments.  Provide constructive and timely feedback
  

  Retain records through the college information system according to program requirements.

• Support Dual Credit and Credit for Prior Learning activities.
• There may be operational needs requiring substitutions of alternative duties and/or the creation of flexible delivery.

 

Enhance Student Success

• Modify teaching and learning based upon feedback and assessment results to improve student success.
• Create an inclusive and equitable learning environment designed to address student needs and partner with accommodation or other support services to provide reasonable accommodations, when appropriate.
• Advise students in ways that foster the development of the whole student, and encourages persistence and timely completion of a course, certificate, diploma, or degree.
• Assess the effectiveness of a course and/or program and take necessary steps to enhance outcomes.

 

Pursue Professional Development

• Participate in initial and ongoing required professional development
  

  This includes, but is not limited to, college-wide meetings, on-site professional development days, Wisconsin Technical College System Faculty Quality Assurance System FQAS courses, etc. 

• Develop and update annual goals as documented in the employee performance review.
• Maintain required industry certifications and/or licensures.

 

Participate in Planning or College Advancement

• Participate in division, department, and program meetings to improve program health.
• Provide input into hiring, mentoring, and succession planning.
• Participate in college advancement initiatives, including college-wide teams, advisory committees, and/or statewide teams.
• Contribute to the design, implementation, and reporting of grants.
• Support the College accreditation process.
• Participate in program planning, development, and modification.

 

Outreach

• Participate in outreach, recruitment, and community events as determined by college leadership.
• Collaborate with Workforce Solutions on scoping business and industry needs.

 

Other

• Activities required to maintain program accreditation unless part of coordinator duties.
• Grant writing and reporting activities may be required.
• Activities required to maintain competency, partnerships, and mutual services within external/offsite location.
• Oversee and coordinate operations at external sites and satellite locations that maintain campus standards.
• Additional instructional or instructional-related activities may be assigned.

Qualifications

EDUCATION AND EXPERIENCE:

• A bachelor’s degree from a regionally accredited college or university in marketing, media communications, or related field required.
• Two years (4,000 hours) of experience specific to program needs required
  

  Recent relevant occupational experience preferred.

• Two years higher education teaching experience desirable.

All instructors are required to meet and maintain Higher Learning Commission (HLC) requirements, Faculty Quality Assurance Standards (FQAS), and/or other job specific licensing standards.

 

Per subject area taught, instructors are required to possess the appropriate credential.

 

In evaluating candidates for this position, the College may consider a combination of education, training, and experience that provides the necessary knowledge, skills, and abilities to perform duties of position.

 

KNOWLEDGE, SKILLS, AND ABILITIES:

 

KNOWLEDGE

• Knowledge of Lakeshore’s mission, vision, and strategic direction.

 

SKILLS

• Proficient in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, etc.)
• Utilize classroom technologies necessary for instruction (e.g., Interactive Whiteboard, SmartBoard, Projectors, Document Camera, and Lecture Capture equipment.
• Use Worldwide Instructional Design System (WIDS) for curriculum development and access to course/syllabi information.
• Must be innovative and able to collaborate with other staff in developing curriculum for instruction.
• Must be well motivated and have a strong interest in contributing to the success of the Coll