Business Development Manager - TikTok Shop - São Paulo

Team Introduction The GBS team at TikTok partners with leading advertisers to drive strategic business growth through innovative and effective marketing solutions. We are committed to delivering best-in-class support and insights that empower our clients to achieve meaningful results. As we expand TikTok Shop in the region, we are looking for a passionate and strategic Business Development Manager to accelerate adoption and success of TikTok Shop Ads within our top enterprise and mid-market accounts.

About the Role As a Business Development Manager focused on TikTok Shop, you will play a critical role in driving revenue, leading strategic conversations with clients, and positioning TikTok Shop Ads as a core solution in our ecosystem. You will act as a trusted consultant to clients and cross-functional teams, helping brands integrate commerce and media strategies, unlock performance opportunities, and scale their businesses through TikTok Shop. Success in this role requires a strong mix of strategic thinking, client-centricity, sales acumen, and a deep understanding of eCommerce dynamics.

Responsibilities

• Lead strategic relationships with enterprise clients, with a focus on TikTok Shop adoption and commerce media strategy.
• Act as a subject matter expert in TikTok Shop Ads, educating clients and internal stakeholders on product capabilities, best practices, and roadmap developments.
• Mastering Product and Measurement Knowledge to unlock TikTok Shop opportunities with our main clients
• Collaborate closely with Product Marketing, Client Solutions Team and E-commerce (TikTok Shop) teams to deliver high-impact solutions and integrated media plans.
• Identify key growth opportunities within your client portfolio and develop tailored activation plans to maximize Shop Ads usage and performance.
• Analyze campaign performance and business data to inform strategy, provide actionable recommendations, and build compelling narratives.
• Stay ahead of market trends, competitor offerings, and category movements to proactively guide client strategy and drive innovation.
• Champion feedback loops with Product and cross-functional teams, sharing insights from clients to improve TikTok Shop solutions.
• Participate in internal knowledge sharing initiatives, contributing to case studies, learning sessions, and strategic alignment across teams.
• Focus on business development and sales and upsell skills to unlock new opportunities.

Minimum Qualifications

• 3+ years of experience in digital advertising, eCommerce, or media sales, understanding of eCommerce ecosystem, performance marketing, and retail media strategies.
• Bachelor’s degree in related areas.
• Proven success in managing complex client relationships and delivering consultative, data-driven solutions.
• Excellent communication, storytelling, and presentation skills.

Preferred Qualifications

• Experience working with commerce or marketplace platforms.
• Experience in selling or managing performance-based ad products.
• Strong analytical skills and familiarity with auction-based media buying.
• Self-starter mindset with adaptability to thrive in a fast-paced, evolving environment.
• Experience collaborating with cross-functional teams (e.g., product, marketing, analytics).
• Ability to influence and build trust with senior-level stakeholders.