Job Description
Entity:
Customers & Products
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Job Description:
Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.
We are hiring Castrol Digital PU Lead - META!
Digital PU Lead has clear accountability for the execution, implementation, adoption and commercial success of digital tools. While Central IT builds the tools, the MDL ensures those tools are localized, adopted by customers (distributors, workshops, B2B), and ultimately drive more lubricant sales.
The Digital PU Lead, drives change at ground level- working closely with sales teams, distributors, and customers. Accountable for the digital transformation of the PU by prioritising, deploying and scaling digital products that solve local customer “friction points” whilst maintaining alignment with the global IT platforms, policies and procedures. Acting as the senior conduit between global product teams and local market leadership teams, the role ensures global platforms are deployed effectively while fully addressing market-specific commercial, regulatory and operational needs. The position provides clear strategic visibility and alignment across business priorities, digital strategy, technology investment, adoption performance and measurable commercial outcomes
Key Accountabilities
PU Gatekeeper: Reviews global digital projects (e.g., an automated ordering app) and "filters" them for local relevance, ensuring they don't fail due to local cultural or technical gaps.
Adoption Engine: Leads the "boots-on-the-ground" effort to get sales personnel, mechanics and plant managers to actually use the technology, moving them away from manual phone calls/paper.
Commercial Liaison: Sits in the local leadership team to represent "Digital" as a way to grow the P&L, not just as a technical support function.
Local Ecosystem Manager: Manages digital partnerships with local e-commerce players (e.g., Amazon, regional B2B marketplaces) to expand Castrol’s digital footprint.
They are NOT the single point of contact (SPOC) for "traditional" IT services like fixing a broken laptop or setting up an ERP password.
Portfolio Leadership
Own and lead the strategic direction of the market digital product portfolio across Customer, Consumer, Sales, and Marketing.
Align market priorities with global product roadmaps and enterprise digital strategy, and commercial goals and objectives
Drive portfolio governance, investment allocation, benefits planning and future planning and prioritisation for the market
Influence global decisions by articulating market-level business value, competitive context, and commercial imperatives
Local Digital Solutions and Market Needs (CCM)
Proactively identify where digital solutions can improve efficiency, unlock value for both our customers and the business, and actively support growth across all channels, including commercial, regulatory or market requirements.
Implement local solution development, integration and deployment in partnership with global architecture, engineering and digital operations and CoE teams
Ensure all local solutions adhere to enterprise technology standards, security requirements, and long-term scalability
Global Product Rollout – Senior Leadership
Lead the deployment and scaling of global digital products within the market, ensuring readiness, compliance and operational fit
Raise and resolve cross-market or cross-functional issues that impact delivery timelines, adoption or commercial performance
Serve as the primary market interface to global product teams, influencing product strategy, sequencing and delivery approaches
Stakeholder Engagement
Build trusted, senior-level partnerships across business leadership, Marketing, Sales, Finance and Digital functions
Translate market strategy and business requirements into actionable guidance for global product teams
Drive senior-level alignment and collaboration between the market and digital functions outcomes
Product Adoption, Value Realisation and Performance
Clear adoption and value indicators to ensure impact is measurable.
Ensure market insight feeds directly back into the global roadmap, thereby addressing real customer friction points and aligns with commercial priorities.
Drive sustained adoption, optimisation and commercial utilisation of digital platforms and products across the market
Provide executive- level reporting on product performance, user engagement and value delivery
Identify and champion opportunities to improve customer experience, operational efficiency, and commercial outcomes
In this role, we have the following requirements
Education
Bachelor’s degree in marketing, Business, Digital, or Technology-related field required
Professional certifications in digital marketing, product delivery, or agile methodologies are desirable
Experience
Minimum 15+ years’ leading large scale multi-region digital transformations or digital change initiatives
Proven leadership of complex digital portfolio deployments within fast-paced or multi-market environments
Demonstrated success influencing senior executives and driving strategic alignment across multi-site global roles
Skills & Competencies
Strong background in digital, marketing technology, customer experience, or digital product delivery.
Practical experience leading local market implementation of global/regional digital platforms.
Ability to translate customer/consumer insight into clear requirements and product improvements.
Competence in digital analytics, customer journey mapping, and performance measurement.
Demonstrated success working in matrix organisations with multiple global/regional stakeholders.
Strong collaboration and communication skills with ability to influence at senior levels.
Experience working with cross‑functional team structures (Marketing, Product, Technology, CX, Sales).
Change management capability, including training, communications, adoption, and stakeholder readiness.
Ability to convert complex concepts into actionable plans.
Strong communication and presentation skills with leadership/gravitas
Self‑starter, able to operate independently and at pace.
Resilient, adaptable, and comfortable navigating organisational complexity and has the ability to deliver and lead cross‑functional teams
Proactive, solution‑oriented, and effective under pressure.
Proven ability to work in fast-paced global and cross-functional teams
NOTE: Applications close at midnight the day before the listed closing date (e.g., if the posting end date is Thursday, June 11, the posting will close end of day Wednesday, June 10).
Why join our team?
We support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits! We operate a hybrid model with 60% from the office and 40% from home with flexibility as agreed with line management.
Travel Requirement
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Legal Disclaimer:
We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.