Act as a lead advisor to C-level stakeholders, translating the potential of YouTube-first storytelling and AI creative solutions into clear business cases.
Own the "activation" of creative programs, lead the transition from proprietary formats to full-scale regional implementation, and ensure successful pilots are expanded into long-term, sustainable brand-building frameworks.
Drive the adoption of AI-powered creative workflows by showing their effectiveness through data, and document industry benchmarks and return on investment (ROI) metrics that turn successful creative experiments into repeatable business playbooks for the broader organization.
Identify and proactively pitch opportunities where creative-led interventions solve critical business pain points, focusing on unlocking creative-led growth by aligning innovation directly with a partner’s long-term brand health and commercial Key Performance Indicators (KPIs).
Specialize in navigating the transition from a conceptual pitch to a funded, high-stakes partnership.

Creative Strategy and Activation Lead (Fixed-Term Contract)

Job Description