Director, Digital Strategy & Web Development

The Director, Digital Strategy & Web Development leads the strategy, execution, and day-to-day management of PCMA’s digital and web presence. This role is responsible for translating marketing, brand, and business goals into high-performing, user-centered digital experiences that support PCMA’s global audiences, programs, and revenue streams.

Serving as both a strategic partner and hands-on leader, the Director oversees website development, optimization, and governance while actively collaborating with Marketing, Content, Events, Education, Membership, and IT teams. This role requires a strong balance of planning, execution, technical fluency, and operational accountability, ensuring digital initiatives are delivered on time, on brand, and with measurable impact.

Essential Duties and Responsibilities

Digital Strategy & Execution

• Develop and execute PCMA’s digital and web strategy in alignment with Marketing & Communications priorities and organizational goals.
• Translate business needs, campaign objectives, and audience insights into clear digital requirements, roadmaps, and deliverables.
• Actively participate in the planning, build, testing, launch, and optimization of digital initiatives—not just oversight.
• Support Marketing leadership with strategic recommendations grounded in execution realities and performance data.

Website & Platform Management

• Manage PCMA’s website ecosystem, including corporate, event, education, and regional sites, ensuring performance, usability, and consistency.
• Oversee and contribute to web development efforts including enhancements, page builds, integrations, and ongoing improvements.
• Maintain CMS structure, workflows, templates, and content standards to enable efficient publishing and scalability.
• Ensure sites meet best practices for accessibility, SEO, analytics, security, and privacy compliance.

User Experience, Content Integration & Optimization

• Partner with content and marketing teams to design and implement digital experiences that support campaigns, registrations, and member engagement.
• Work closely with the Digital Content Strategist to translate content strategy into effective digital experiences, including site architecture, page templates, content structure, and user journeys.
• Collaborate on content modeling, taxonomy, and page design to ensure content is scalable, discoverable, and optimized for engagement and conversion.
• Use analytics, testing, and user feedback to identify opportunities for improvement and implement optimizations.
• Balance user experience best practices with business requirements and operational constraints.

Cross-Functional Collaboration & Delivery

• Work closely with internal teams to gather requirements, set priorities, and deliver digital solutions that meet business needs.
• Define clear roles, responsibilities, and workflows between digital and content functions to ensure alignment across strategy, execution, and performance.
• Manage external vendors and development partners, providing clear direction, feedback, and quality control.
• Own timelines, scopes, and deliverables for digital projects, ensuring accountability and follow-through.

Measurement, Governance & Continuous Improvement

• Define and monitor key digital performance metrics and use insights to inform ongoing improvements.
• Establish and maintain digital governance standards, documentation, and processes.
• Stay current on digital tools, platforms, and trends, applying practical innovations that improve efficiency and performance.

 

Knowledge, Skills and Abilities

Knowledge

• Strong working knowledge of web development, CMS platforms, and digital production workflows.
• Solid understanding of UX/UI principles, accessibility standards, SEO, and digital analytics.
• Familiarity with marketing technology integrations (CRM, marketing automation, analytics tools).
• Understanding of the needs of diverse, global audiences across membership, events, and education.

Skills

• Ability to move seamlessly between strategy and hands-on execution.
• Strong project management and prioritization skills, with attention to detail and deadlines.
• Analytical skills with the ability to interpret data and translate insights into action.
• Clear communicator and collaborator who can work effectively across teams and with vendors.
• Practical problem-solver with a continuous improvement mindset.

Abilities

• Ability to execute digital work while maintaining a strategic perspective.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Ability to lead through influence and collaboration rather than hierarchy alone.
• Ability to adapt quickly to changing priorities, platforms, and organizational needs.
• Ability to take ownership of outcomes and see initiatives through from concept to completion.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Digital Strategy, Business, Data Analytics, or a related field.
• 8–12 years of experience in digital marketing, marketing technology, or digital strategy.
• Experience leading digital initiatives and marketing technology platforms.
• Experience working with data analytics and marketing performance measurement.
• Experience in associations, events, membership organizations, or B2B marketing environments preferred.

PHYSICAL REQUIREMENTS AND ENVIRONMENTAL CONDITIONS

• Ability to perform work utilizing a computer for extended periods of time.
• Ability to sit for extended periods of time in performing the work.
• Ability to grasp objects utilizing the fingers (fine motor manipulation).
• Ability to travel by air or ground transportation as required in performing the work.
• Ability to lift to 15 pounds.