Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As Brand Manager, HCP, you will be responsible for implementing and maintaining the effectiveness of HCP Marketing initiatives with a focus on primary care physicians. This role requires a strategic, forward-thinking, and highly motivated individual who is a proactive problem solver. You will lead the execution of high-visibility marketing programs.

What You’ll Work On

Strategic Leadership: Collaborate with the HCP Marketing Team to achieve US Product line sales and margin by driving the strategic execution of sales and marketing plans.
Program Development: Develop and oversee the creation of sales tools and programs, such as printed field sales collateral, training materials, and field sales and customer communications, to support and enhance sales performance.
Cross-Functional Collaboration: Work with a broad array of internal and external groups to ensure the successful execution of marketing tactics. Develop product information and key initiative presentations for use with the sales force and key customers. Participate in the development of HCP strategy and tactics, collaborating on strategic projects.
Program Execution and Assessment: Lead the development, execution, and assessment of product marketing programs/tactics to respond to customer and marketplace needs. Collaborate with Sales, Sales Training & Ops, CEM, and other teams on creative optimization across channels.
Performance Evaluation: Evaluate program efforts and investments to drive patient adoption and ensure a positive return on investment.
Budget and Timeline Management: Manage budgets and timelines, ensuring all milestones are met and projects are delivered on time and within budget.

Required Qualifications

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

Product management experience in medical products or services preferred.

Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Preferred Qualifications

Experience with digital health is a strong plus.

Exceptional presentation and communication skills.

Strong critical thinking and analytical skills to assess market conditions and opportunities.

Proven ability to lead and motivate teams, manage multiple projects, and deliver results in a fast-paced environment.

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is

$114,000.00 – $228,000.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

United States > Alameda : Plaza 6 Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Brand Manager, HCP

Job Description