Sr. Demand Analytics & AI Enablement Analyst

Position Title: Senior Demand Analytics & AI Enablement Analyst

Department: Supply Chain

Location: Mexico City (or Mexico – Hybrid)

Reports to: Director, Demand Planning & S&OP

Scope: North America

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company empowers consumers and professionals through innovation, iconic brands, and sustainable growth.

THE ROLE

The Senior Demand Analytics & AI Enablement Analyst is a planner-facing role within the North America Demand Planning organization. This position focuses on standardizing demand analytics, improving forecast diagnostics, and enabling Demand Planners through advanced analytics and AI-powered tools, including Microsoft Copilot and other LLM-based solutions.

This role does not own the demand forecast. Instead, it acts as a force multiplier for Demand Planners by creating repeatable, trusted analytical frameworks, standard reports, and AI-enabled insights that improve forecast accuracy and support S&OP decision making.

KEY RESPONSIBILITIES

Demand Analytics & Forecast Diagnostics
• Develop standardized analytics to evaluate forecast accuracy, bias, volatility, and error drivers
• Perform root cause analysis of forecast error across SKU, brand, channel, and customer levels
• Create Pareto-based views identifying key drivers of forecast error
• Analyze demand, shipment, and POS relationships to surface risks and misalignment

AI & Copilot Enablement
• Design and maintain AI-assisted analytical workflows to support Demand Planners
• Build and manage a library of approved Copilot prompts and analytics use cases
• Embed AI-generated insights into Excel, Power BI, and planning workflows
• Ensure outputs are explainable, consistent, and trusted

Standard Reporting & Insight Generation
• Own development of standard demand planning reports and narratives
• Translate complex analysis into executive-ready insights
• Enable exception-based management through automated diagnostics

Collaboration & Enablement
• Partner closely with Demand Planners to eliminate manual analysis
• Collaborate with Supply Planning, Commercial, and Finance teams
• Train planners on interpretation and use of standardized analytics

QUALIFICATIONS
• 3+ years experience in Demand Planning, Forecasting, or Demand Analytics
• Experience in CPG or high-SKU environments
• Strong analytical and Excel skills
• Experience with planning systems such as Blue Yonder, SAP, or similar
• Strong communication skills and business acumen
• Proficient English (written and verbal)

DESIRABLE
• Experience with Power BI or similar visualization tools
• Exposure to POS data and customer-level demand analytics
• Experience using AI‑enabled tools (e.g., Microsoft Copilot, ChatGPT, or similar) to support analytics, insight generation, or reporting; familiarity with best practices for asking structured questions of data is a plus

• Beauty or consumer discretionary industry experience