E-Commerce Merchandising Team Lead

Sporting Life is a proudly Canadian sports lifestyle brand, inspiring people to live, enjoy, and enable the sporting life since 1979. From skiing and running to biking and tennis, we offer the best gear for those who live an active lifestyle. As part of Sporting Life Group, alongside Golf Town and Team Town, we blend sport and style to help Canadians get outside and keep moving.   Why Work Here? Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you. Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family. Team-first culture that celebrates an active, sports lifestyle. Fun, fast-paced hybrid environment where your passion for sport and style belongs. Vendor Pro Deals and expert product training to fuel your knowledge and performance. A salary range of $67,500 - $75,000 (dependent on experience), bonus, and opportunities to grow your career in the sports lifestyle.   We are seeking a strategic and detail-oriented Ecommerce Merchandising Team Lead to oversee the online merchandising function across our ecommerce site. This role is responsible for leading a team that manages product presentation, categorization, onsite merchandising, search optimization, and promotional execution to drive conversion, revenue, and customer engagement. The ideal candidate combines strong analytical skills with a customer-first mindset and has experience managing ecommerce merchandising operations in a fast-paced retail or digital environment.   What You'll Do; Develop and execute ecommerce merchandising strategies that support sales, margin, and customer experience goals. Oversee product categorization and sorting logic to ensure products are accurately organized and easily discoverable. Optimize onsite merchandising including category pages, product rankings, featured collections, and promotional placements. Continuously improve site search, filtering and  navigation to enhance the customer shopping experience and increase conversion. Plan and oversee promotional campaigns, seasonal launches, and product feature placements. Maintain merchandising calendars and oversee homepage, landing page, and category page updates. Monitor onsite performance metrics and recommend merchandising improvements based on data insights. Team Leadership Lead, mentor, and develop a team of ecommerce merchandisers and coordinators. Assign priorities, manage workflows, and ensure timely execution of merchandising initiatives. Foster a collaborative, high-performance team environment focused on accountability and continuous improvement. Reporting & Performance Analysis Prepare and deliver regular reporting on ecommerce merchandising performance, product performance, search trends, and conversion metrics. Analyze KPIs including conversion rate, average order value, bounce rate, sell-through and revenue performance. Use analytics tools to identify trends and merchandising opportunities. Conduct A/B testing and recommend optimizations to improve user engagement and sales performance. Provide actionable insights and recommendations to support business decisions and ecommerce growth initiatives. Cross-Functional Collaboration Work closely with digital marketing, UX, merch, and operations teams to align business objectives. Coordinate with vendors and brand partners on product launches, promotions, and merchandising assets. Support ecommerce growth initiatives, platform enhancements, and customer experience improvements.   What You'll Bring; Bachelor’s degree in Business, Marketing, Merchandising, Ecommerce, or a related field. 3–5+ years of ecommerce merchandising experience, including team leadership responsibilities. Strong understanding of ecommerce platforms, CMS tools, site merchandising, and navigation best practices. Experience managing product categorization, filtering, and onsite search optimization. Experience with analytics tools such as Google Analytics similar platforms. Strong reporting and data analysis skills with the ability to translate insights into actionable recommendations. Excellent organizational, communication, and project management skills. Proficiency in Microsoft Excel and ecommerce reporting tools. Experience in retail, fashion, consumer goods, or direct-to-consumer ecommerce environments. Familiarity with SEO, personalization, and onsite optimization tools. Experience managing merchandising within Shopify, Magento, Salesforce Commerce Cloud, or similar platforms.     AI is used as part of our application review process to assist in screening and assessment. All applications are also reviewed by our recruitment team.   This posting is for an open existing role in our organisation.   Sporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.